Okay, listened to it a bunch of times now. My take:
It’s not Vertigo Part II, but it is Vertigo Take II. I think it hits closer to the mark of what they were going for on Vertigo. It’s an energetic, instantly catchy, made for the masses pop-rock single. Where it differs from Vertigo is that it throws a few bones out for the faithful, and there is logic in the music. It’s not as completely 100% shallow, mindless and meaningless as Vertigo was. It does not however – not by a long, long, long, long shot – come close to matching the Achtung Baby singles for that perfect mix of commercial catchiness mixed with creative excellence and depth. I also don’t hear Achtung or Pop in this. This is straight, 110%, no doubt about it, standard U2 circa 00’s. Vertigo, Fast Cars and Love and Peace got drunk and shagged, and here’s the offspring.
There is a lot of cleverness to it, and, while the first 2/3 really have you thinking it’s Vertigo all over again, the last third does have a lot more to it and in a sense saves it. Obviously they’ve weaved the Middle East into the music as well as the lyrics, and that’s great. It will go very well live. I don’t think this will be much of a single, or impact song. It won’t get the airplay and attention that Beautiful Day and Vertigo got. If you are the kind of U2 fan that needs them to do well commercially, win Grammy awards etc, none of that is coming from this song, it needs back-up to arrive soon.
But, in the end, I don’t mind it. I hated Vertigo very quickly. After a couple of spins I felt I knew it better than U2 songs I’d been listening to for years. I couldn’t believe it was a U2 song, that they’d do something so… useless. I don’t at the moment feel that way with this, I still feel like putting it back on and I don’t think that’s going away any time soon. Is it great, classic, brilliant, jaw dropping all time brilliance from U2? Of course it’s not, but I’m not sure that they’re there anymore. And it could be a sign that those of us who hated the Bomb need to prepare for this album being not much more than a slightly better Bomb, but it’s catchy, it’s fun, and it at the very least makes some sense, unlike it’s truly awful predecessor.
It’s a massive improvement, and that’s good enough for me for now.