RED) Announces New Film Category for 2008 Vail Film Festival
Thursday March 29, 8:00 am ET
Filmmakers Asked to Draw on Creativity to Raise Awareness of (RED) and the Fight Against AIDS in Africa
VAIL, Colo., March 29 /PRNewswire/ -- (RED), launched last year by Bono and Bobby Shriver and partnered with iconic brands Gap, Motorola, Converse, Emporio Armani and Apple, today announced a (RED) Short Film Category to debut at the 2008 Vail Film Festival. The "(RED) Vision" category asks filmmakers to dramatize the core ideas behind (RED) and embraces themes of inspiration, motivation and education. This announcement comes on the heels of an integrated collaboration at this year's festival that includes a 25% contribution from all Festival Avanti passes directly to the Global Fund.
"We have had an overwhelming response from consumers and the creative community from all around the world who want to do more than buy products to support (RED)," said Bobby Shriver, chief executive officer of (RED). "Our partnership with the Vail Film Festival in 2008 empowers consumers by giving them a creative platform to artistically express what the (RED) movement has meant to them. We know (RED) has had a powerful impact on them, and we're excited to see that impact on film."
Throughout the course of the 2007 Vail Film Festival, attendees will interact with (RED) through several elements, including:
* Ticket Sale Contribution
The Vail Film Festival will make a contribution of 25% from the sale of
each Festival Avanti Pass directly to the Global Fund.
* Integrated On-Site Branding
(RED) will be incorporated into various aspects of the festival
including the welcome booth, filmmaker parties, PREMIE(RED) staff
T-shirts, (RED) video montages at festival events and other activities.
* Hotel Cafe Tour
(RED) will reach out to music fans at the film festival's Music Cafe at
the Red Lion, where the Hotel Cafe brings artists from a burgeoning
Hollywood singer-songwriter community to Vail. Featured performers
include: Cary Brothers, Greg Laswell, Jay Nash, Meiko, Buddy, Tim Jones
and AM. (RED) previously hit the road with the Hotel Cafe on their
national and U.K. tour last fall.
"We are thrilled to have (RED) as part of the Vail Film Festival this year and excited about the new category for next year," said Scott Cross, co-founder and co-director of the Vail Film Festival. "(RED) has evoked such passion across the globe, we can only imagine what will be created when the art of filmmaking and (RED) come together on-screen."
Complete submission details can be found at JOINRED.COM/VAIL.
About (RED) and (PRODUCT) RED
(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Converse, Gap, Giorgio Armani and Motorola. MySpace.com is the first media sponsor in the United Kingdom.
WWW.JOINRED.COM
About the Vail Film Festival
Vail Film Festival promotes independent filmmaking, with a special focus on new and innovative filmmakers. Besides screenings, the festival will also feature workshops, seminars and panel discussions with award-winning actors, writers and directors. An awards ceremony, family festivities, VIP parties, and live music will round out the four-day event. The Vail Film Festival is produced by the Vail Film Institute, a non-profit arts organization that is dedicated to fostering independent cinema and creative filmmaking. Festival passes incorporate a combination of movies, filmmaker panels, galas and music, with deep discounts on skiing for festival pass holders. For tickets and additional information, visit
www.vailfilmfestival.org or call (866) 476-1092.
Source: (RED)