A lot of big acts these days seem to be going for the best selling vinyl and setting records in that realm. I saw a graphic for the new RHCP album that must have had 25 different vinyl color variants, with exclusivity tied to various retailers. There were also stories of Adele’s album overwhelming and backing up pressing plants due to the number of records her label was having made for the release.
The chart dominance/milestone relevance for big rock and pop acts seems to be (at least partially) situated around - for now - vinyl. I Imagine if the cassette resurgence transcends the indie realm, maybe that’ll be next. Just pointing this out for sake of conversation. The vinyl resurgence and major artist’s piggybacking on it - and subsequently fucking up a major revenue stream for smaller artists - is a different convo.
It’s been said before, but I wish U2 could somehow be happy with (typically) being the biggest live act on the planet. Hopefully they don’t care about record sales anymore, but dinosaurs gonna dinosaur. So far, their vinyl offerings have been generally very good, if frustratingly scarce. Though I wouldn’t be surprised if we get an over the top amount of variants for SOS.