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The following article is an excerpt from the Telegraph about the many uses and ramifications of the popular proliferation of Apple's megaselling iPod device.
In this brave new digital world, the spectre of online piracy still casts a long shadow. Last Friday, U2 had their new CD - which they had just finished recording the weekend before - stolen during a photo shoot in the south of France. Only a handful of copies existed but guitarist Edge decided to play his personal CD on the studio stereo during a shoot for Blender magazine.
When they wandered out to take some locations pictures, Edge neglected to press "Eject". Apparently, the band were all posing in an empty swimming pool, 50 metres from the studio, when someone snatched the CD. French police were immediately called in to question a handful of suspects, including photographers, make-up artists, set builders and stylists (a whole new twist to the word "accessory").
"It all got very heavy very quickly," Edge told me. "It was such an opportunistic crime, it was probably just someone looking for a souvenir, but the potential financial damage is disastrous."
This might seem a lot of fuss for a missing CD. Ten years ago bands would glibly hand out advance copies of their albums to friends and co-workers. But in the era of peer-to-peer filesharing, U2 are coming to terms with the fact that two years of hard work on a project expected to generate tens of millions in revenue could be made available as a free download on the internet months in advance of its planned November release.
U2's lead singer Bono has proposed a radical solution. "If it is on the internet this week, we will release it immediately as a legal download on iTunes, and get hard copies into the shops by the end of the month," he told me. "It would be a real pity. It would screw up years of work and months of planning, not to mention fucking up our holidays. But once it's out, it's out."
As we go to press, the album has not turned up on the net or anywhere else. Personally, I imagine there is a very nervous individual somewhere, wondering how a simple CD managed to stir up such a hornet's nest.
To read the entire article, visit:
http://www.telegraph.co.uk/arts/mai...2.xml&sSheet=/arts/2004/07/22/ixartright.html
The following article is an excerpt from the Telegraph about the many uses and ramifications of the popular proliferation of Apple's megaselling iPod device.
In this brave new digital world, the spectre of online piracy still casts a long shadow. Last Friday, U2 had their new CD - which they had just finished recording the weekend before - stolen during a photo shoot in the south of France. Only a handful of copies existed but guitarist Edge decided to play his personal CD on the studio stereo during a shoot for Blender magazine.
When they wandered out to take some locations pictures, Edge neglected to press "Eject". Apparently, the band were all posing in an empty swimming pool, 50 metres from the studio, when someone snatched the CD. French police were immediately called in to question a handful of suspects, including photographers, make-up artists, set builders and stylists (a whole new twist to the word "accessory").
"It all got very heavy very quickly," Edge told me. "It was such an opportunistic crime, it was probably just someone looking for a souvenir, but the potential financial damage is disastrous."
This might seem a lot of fuss for a missing CD. Ten years ago bands would glibly hand out advance copies of their albums to friends and co-workers. But in the era of peer-to-peer filesharing, U2 are coming to terms with the fact that two years of hard work on a project expected to generate tens of millions in revenue could be made available as a free download on the internet months in advance of its planned November release.
U2's lead singer Bono has proposed a radical solution. "If it is on the internet this week, we will release it immediately as a legal download on iTunes, and get hard copies into the shops by the end of the month," he told me. "It would be a real pity. It would screw up years of work and months of planning, not to mention fucking up our holidays. But once it's out, it's out."
As we go to press, the album has not turned up on the net or anywhere else. Personally, I imagine there is a very nervous individual somewhere, wondering how a simple CD managed to stir up such a hornet's nest.
To read the entire article, visit:
http://www.telegraph.co.uk/arts/mai...2.xml&sSheet=/arts/2004/07/22/ixartright.html
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