I definitely don’t think they should have released MoS as the first single. Maybe Magnificent, but to be honest, I don’t think there’s any potentially earthshaking single on there, and I think U2 are probably beyond having them, to be honest.
What I do think they should have done is let MoS ‘leak’ out there as the first song to be heard from the new album, before Boots, but with no hype at all. It wouldn’t be something that’s going to get picked up by radio as BIG NEW U2 SINGLE! but something that’s going to get passed around and talked about all over music forums and blogs the world over. That would have gotten them a far, far better initial reaction from a more… shall we say… discerning music buyer.
I don’t mean that a cool/hipster/whatever crowd is important, I just mean the first wider buzz would have been very different. I think if MoS were the first thing to be heard, it would have given pause to the haters, whereas Boots was a quick one to shoot down as more of the same Bomb-esque stuff. Reading around the internets when it came out, it was immediately clear it was a tanker, and that does set up the album for a fall. MoS would have been undeniable as at least, if not considered great by absolutely everyone, a sign that deeper, more interesting things were coming from Camp U2.