Ipod Vertigo commercial 2nd best of 2004

[FullonEdge2]

According to: http://pf.channel.aol.com/moneytoday/wsj/humaninterest/bestworstads.adp


That commercial sure made some waves for U2, huh.

 

[sue4u2]

Not an AOL user.. So.. can you post some of the article?

 

[FullonEdge2]

Here you go:

Achtung, Baby!

Client: Apple Computer Inc.'s iPod/iTunes

Agency: Omnicom Group Inc.'s TBWA\\Chiat\\Day

Content: Against the flashing rainbow of colors that has become the calling card of Apple's music-downloading technology, silhouettes of Bono, The Edge and the rest of the popular Irish band U2 wail out parts of a new single on a TV commercial, "Vertigo" -- which grabs the ears and brain ("Uno! Dos! Tres! Quatorze!") immediately.

Feedback: So what if the snippet of song heard here is actually grafted together from two parts of the tune? This ad has a go-for-the-throat immediacy that makes you want to not only snatch up the new U2 album, but also get on board Apple's iTunes, or even just set up your computer to download music. How many things can one ad promote? This sells attitude, technology and product -- all in the space of 30 seconds. This spot could have other marketers singing an old U2 tune: "I Will Follow."


And number one was a Burger King commercial.

 

[Aardvark747]

Cheers for that!

 

[Headache in a Suitcase]

And number one was a Burger King commercial.

Was it the Subservient Chicken?

 

[FullonEdge2]

Was it the Subservient Chicken?

yeah I think so. ridiculous, huh.

 

[Headache in a Suitcase]

yeah I think so. ridiculous, huh.

YESSSS!!! Subservient Chickens Rule!

 

[Miroslava]

Like kittens frighten Larry, that chicken freaked me out

 

[FullonEdge2]

Here you go headache:

Ads of a Different Feather

Client: Burger King Corp.

Agency: Crispin Porter + Bogusky

Content: A campaign to promote BK's TenderCrisp chicken sandwich centered on a Web site where visitors could command an actor adorned in a chicken suit to do whatever they wanted -- dance, jump, sleep or even perform yoga moves. Asked to perform some depraved acts, the fowl wagged his wing "No-no-no."

Feedback: Advertisers have struggled for years to move beyond plain old Internet banner ads, but only a handful of efforts have created enough offline buzz to get folks to notice. The burger baron's chicken trick got around the country quicker than an outbreak of avian flu. The bird appealed to the general public's voyeuristic tendencies and appeared to interact with Web surfers through what seems to be a Web-cam window. Not only did it get consumers crowing, but it came amid the fast-food chain's first real marketing hit in years. The site www.subservientchicken.com had 12.7 million unique visitors.

 

[Headache in a Suitcase]

that so rules