Here you go:
Achtung, Baby!
Client: Apple Computer Inc.'s iPod/iTunes
Agency: Omnicom Group Inc.'s TBWA\\Chiat\\Day
Content: Against the flashing rainbow of colors that has become the calling card of Apple's music-downloading technology, silhouettes of Bono, The Edge and the rest of the popular Irish band U2 wail out parts of a new single on a TV commercial, "Vertigo" -- which grabs the ears and brain ("Uno! Dos! Tres! Quatorze!") immediately.
Feedback: So what if the snippet of song heard here is actually grafted together from two parts of the tune? This ad has a go-for-the-throat immediacy that makes you want to not only snatch up the new U2 album, but also get on board Apple's iTunes, or even just set up your computer to download music. How many things can one ad promote? This sells attitude, technology and product -- all in the space of 30 seconds. This spot could have other marketers singing an old U2 tune: "I Will Follow."
And number one was a Burger King commercial.