cobl04
45:33
I want to echo the comments about the major upheaval in the way music is consumed these days, which I think is a major factor in U2's popularity and the public's perception of the band's music as "relevant."
Single track downloads have shifted the burden on the artist to create pre-packaged hits. No longer can a great single simply co-exist on its own amongst like-minded tracks on an album. That experience for the majority of music fans is now mostly a la carte, with iPods filled with a host of songs from different artists.
NLOTH was a great album as a whole, with some standout tracks and one or two clunkers, but there was no "Beautiful Day" on it or a "Vertigo," which U2 definitely tried to recreate in "Get on Your Boots." Without a hit single that can dominate radio, which also is favoring less rock these days and more pop, you're lacking that gateway to get younger people interested in U2. "GOYB" probably had about two months of play on the majority of Chicago radio stations before it disappeared, and not a single other track from NLOTH ever appeared on a station other than XRT, which is Chicago's more eclectic and less mainstream rock station.
Hell, I was at Lollapalooza this past weekend in Chicago, and you could feel the air deflate from the crowd when certain bands would play tracks from their albums that were lesser known. MGMT was a prime example of this. The second-to-last-song during their set was "Kids," a bona fide hit. By the time they started playing their closing tune "Congratulations," an admittedly great song, the majority of the crowd was uninterested or streaming toward the exits as if to say, "You gave us what we wanted...whatever you have left in the tank is irrelevant." Hell, you can feel the seismic shift when most fans would rather hold their cameras and cell phones in the air to record the experience to relive later at home on a small screen than give in to the moment and be fully present and allow the band to take them to great places. The whole process feels more like a transaction these days than an experience.
Part of the reason I think the U2360 set list feels like a greatest hits tour forsome people is that when average fans plunk down $100 on average to see a show they feel like they should get their moneys worth and consume their music the way they would on their own iPod. For many casual fans of U2 that means they better play "Pride" or "Vertigo" or "Beautiful Day." While I got giddy watching them play "Your Blue Room," a large portion of the crowd was lost and wondering when was the next time U2 was going to pull out a warhorse. The band realizes this. They are trying to straddle that tricky line between innovation and satisfying ticket-buyers.
Music is changing. U2 is amazing in that they've tried to stay ahead of the curve as much as possible, and they will likely be looked upon by future generations as having achieved something that may be practically impossible to do anymore -- have a 30-plus-year career filled with more peaks than valleys.
My apologies for this rambling post. I have loved U2 from Achtung Baby, which was the first cassette I ever purchased. And I'm full prepared to follow them to wherever they take their music in the future. But the ground has shifted beneath their feet, and the band is doing the best they can to adjust.
great post, particularly what i underlined. it makes me extremely sad as a music fan that 99.9% of people these days will only stand for "the hits".
i've been to a fair few gigs now, for a number of bands that i like, but not a fanatic, so naturally i wanted to hear what i knew. but if a song i don't know is performed well then it shouldn't, and doesn't matter.