If you think Apple would tie a major announcement to U2 again not even a year after the songs of innocence debacle, then you're a crazy person.
If you think Apple would tie a major announcement to U2 again not even a year after the songs of innocence debacle, then you're a crazy person.
I think they shelved whatever they were working on with Apple.
I'm only speculating, as I don't recall hearing any other details about the "partnership" since November:Source? Didn't think they had said anything about it either way.
I'll be very excited if they go the traditional route and announce when it is coming out and the name of the first single. To me, it would mean they are very confident in the material and don't need to rely on another type of release stunt method (though it could also just mean taking a step back and it could be crap but either way).
My only fear is the very real possibility that the backlash against SOI will keep SOE from being released. I'm sure Apple wanted to wash their hands of U2 after all that bullshit. They probably imagined that it'd be a runaway success, and then U2 would usher in the new era of Apples streaming service. After the backlash, apple Probably figured "eh fuck these guys... Let's get someone young, hip and best of all, safe"
I don't think U2 will go back to releasing albums the traditional way. They won't be able to handle the blow to their ego when it doesn't even sell a million copies in the U.S. (Which SOI wouldn't have either.).
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Good points. For me, i'm worried that their drive to write successful pop songs might be the thing that stops Songs of Experience from happening (at least, happening anytime soon).
Has anyone got any idea how successful Songs of Innocence actually was? It's hard for me to tell personally because sales figures are distorted by the free release.
How well have they done on the radio, or with friends etc? For those who've seen the band touring, how are the new songs received by the audience?
From personal experience, none of my friends (early to mid twenties range) were won over, and i've seen many articles claiming SoI failed to yield a 'hit', so it's not looking good to me (though i admit i don't know if i'm gauging the commercial success/failure accurately or not).
Anyway, my concern is that if the band doesn't end up seeing SoI as successful, and still decide to chase that kind of mainstream success (Bono's most recent words on what they're aiming for was something like "what's important right now? Pop music"), that they'll take their sweet time crafting a bunch of hits.
Seems to me if they want hits, they'll be more likely to take a lot of time writing, recording, re-writing, working with several producers etc, all over several years (i.e. as they have done over the past few albums), than they would be to hurriedly record some stuff between tour legs and get it out there.
Their method for writing material so far has taken years, primarily when not touring. So unless they think they can achieve some good songs relatively quickly, mid-tour, i don't see it SoE happening unless they're ok with it not having hits.
Edge did say they were considering the option of releasing stuff quickly, to be fair, but it's hard to know if they'll actually use that approach when they consider a) if they want more hits, or just some new material for the fans, b) if they're capable of making said hits quickly and c) if SoI was a success.
tl;dr: if U2 perceive SoI as a commercial failure, i fear they won't release Songs of Experience. For the same reasons Songs of Ascent wasn't a quick follow up to NLOTH.
/ramble
Considering how the charts calculate "hits" the odds of SOI yielding a hit dropped astronomically once they released it for free. Sales = almost 0, streaming would be very minimal as well since pretty much anyone with a computer has iTunes. So their only hope would be radio, and really how likely is mainstream radio to play U2 (or any rock) today? I doubt you can even chart with just AAA or Rock Radio airplay. It's interesting that they wanted to make hits and their release strategy pretty much eliminated the possibility that they'd have traditional hits. Guess it goes back to some comments from Bono after the release, saying that the charts were "broken."
In terms of whether or not SOI was successful, that 30 million downloads stat is pretty impressive. The PR backlash was rough, but if SOI was a "failure" was that just based on Internet backlash or are there hard numbers that can prove the album failed, like poor sales would for a traditional release? Contrary to the narrative and considering how the release strategy may have killed the possibility of a hit, the empirical evidence of the album's performance seems pretty solid. If anyone has any data that indicates failure I'm interested (something like perception would be really useful).
I'm a college student, and at my campus it pretty much seemed like the release never happened. Not great, but also not the pitch forks and torches backlash some writers seem to suggest.
Want SOE and hope its real (the lyric quotes in that RS article was a big plus) but after living through the "new album this year!" shenanigans from 2009-2014 I think I've got a healthy skepticism.
U2 are a very contradictory band. They contradict each other, they contradict themselves. They were subdued when everything was big and brash and got big and brash when everything around them got subdued.
So trying to figure out what they want to do by listening to what they say is damn near impossible.
With that said, surely the ambition of every artist producing music, young and old, is for as many ears as possible to hear it?
If the band accept this, they'll possibly be a massive shift in the sound of future albums, since they'd be no longer producing songs tailored towards the mainstream in the hope of creating a hit, but more towards the fans and what they perhaps want to hear.
Not at all. Many musicians would love to be the fifty-thousandth most popular artist in their genre if they could just make music for a living. And you should know your limitations as an artist in terms of popularity. If you don't, you're delusional. U2's pursuit of popular relevance is purely delusional. Imagine a Swedish death metal band wanting to be the most popular band in the world. Maybe some of them do, but it's probably not the case most of the time. While not the same thing with U2 - is contrasted to illustrate the larger point. At the point that Swedish death metal band tries to become more and more popular the music has to inevitably change.
What exactly is the music that all of us fans want to hear though? At the end of the day, I doubt there's just one concrete style or type of song everyone gravitates to.
Look at Iris, for me is no surprise the song doesn't impress too much live, as it's just an old formula without the proper bridges between the different parts.
As for Songs of Innocence, it's indeed difficult to judge it's success due it's unique distribution. I strongly believe however, had Every Breaking Wave been the first and lead single for the album, it would have made a much bigger and more sustaining impact in the mainstream. It was interesting hearing Noel Gallagher's comments in a recent interview, who as we know speaks with honesty, when asked are U2 and bands of the like still relevant? He answered with 'Well if they keep writing songs like Every Breaking Wave, they'll be relevant'. The issue with EBW is, wasn't it released as a single in it's original format, however then promoted in a different format? Which was a little strange, even if the promoted version was arguably more powerful.
“[The Edge] and Bono are writing and they’re trying on another young producer who’s really on his game,” Schoo said during the interview with KMMS morning man Chris Griffin, which you can listen to in full in the video above. “This stuff is more rock and serious, if I may, than the … Songs of Innocence album.”