A few things:
1. I'm not quite sold on the World AIDS Day thing. Isn't the point of the day to be about AIDS awareness? U2 releasing an album and basically screaming "Pay attention to us and our creative efforts" on the same day would be a little tacky, no? And cross-purposes considering their advocacy.
2. As for the band giving away proceeds from the album to benefit AIDS research, this makes me wonder what's the point of them being on Interscope. Apple may have subsidized the previous album, so the record company was able to make a profit, but in this case wouldn't Interscope lose a considerable amount of money if it's all going to charity? Sure the band doesn't need the money and can make it off touring, but does Interscope get anything from ticket sales?
3. Since when did "Olaf" become a first-name-basis celebrity on this board? The last two times I saw this guy mentioned I was like "Who the fuck is that?" It's bad enough we have Phallus Shoe obsessives here, now we're elevating random journalists to that level? Is this guy some local Irish celebrity writer? I know there are well-known insider media people often associated with U2 and who have hot tips on news like Dave Fanning or Neil McCormick but those guys have been around for a long time; I don't remember seeing Olaf's name before this year.