Reg McGowan
War Child
Their take of "innovative" and "attention grabbing" kind of backfired last time So they might take it easy with SOE. If not, I really hope they get someone on board who knows that stuff. Please nobody involved with U2.com in any way...
I think the creative decisions on how to launch the single or album is pointless at this time. As long as they focused on recording AMAZING SONGS that are much better than anything on NLOTH and SOI, that's what matters most in my opinion. To quote Bono : "Two Crap Albums and we're out".
This is their "make it or break it" shot.