He's a bad commissioner, but he's not a complete moron.
Prior to 9/11, Continental used to have an odd flight from LAX to Newark. It would leave at 5pm and land at 1am. It was usually an empty flight, so I always took it. Anyway, Bettman was on the flight, and in coach, like me. I was seated towards the back, and had a whole aisle to myself. He moved to the aisle adjacent to me, which was also empty. As they were serving meals to the people up front, he put his tray down in anticipation of getting his meal. I then for whatever reason handed him a note that said "Paul Tagliabue would NEVER deign to sit in coach". In case you do not know, Tagliabue is the recently retired commissioner of the NFL, and Bettman worked for him there prior to getting the NHL gig. He laughed and we talked for a bit, since I worked for an entity that televised over 800 of his league's games per year as well as, at the time, a weekly show about the league. End of rambling story.