I didn't participate in the U2.com one, so I don't really know specifics too much. I do think this system is terrible and doesn't do what it aims to, and that is get the tickets into the hands of real fans. Scalpers find their way around any system, there are a large amount of tickets already on brokers websites.
I think Coldplay's system is awful, but it might not be on the scale of the clusterfuck U2 presale.
I just really don't have any faith in this system, and I'd be saying that even if I was a beneficiary of it. I won the ellipse lottery and got to be on the rail right in front of Edge, but I still hate that system. So it's not because it doesn't work for me, it's because it doesn't do what it sets out to do.
Getting tickets into no ones hands but the fans' is a noble idea. This is a post from Coldplaying.com detailing Prince's presale method.
It's obvious that there are ways to do an effective presale. Coldplay's and U2's management obviously hasn't figured it out yet.
Sorry if I'm way off-base, I'm just really upset about this.
I think Coldplay's system is awful, but it might not be on the scale of the clusterfuck U2 presale.
I just really don't have any faith in this system, and I'd be saying that even if I was a beneficiary of it. I won the ellipse lottery and got to be on the rail right in front of Edge, but I still hate that system. So it's not because it doesn't work for me, it's because it doesn't do what it sets out to do.
Getting tickets into no ones hands but the fans' is a noble idea. This is a post from Coldplaying.com detailing Prince's presale method.
Last year Prince had the highest grossing tour, playing over 90 shows, all at arenas/stadiums. And he managed presales through his website quite effectively.
Here is what he did:
1. First, he took ownership of the presale process himself. Which means he did not rely on record companies, ticketmaster, musictoday, concertmaps, or any other promotional company.
For earlier tours, he had used a password presale option through Ticketmaster. However, this proved unreliable for two main reasons: (1) passwords were getting traded, sold, and horded by scalpers; and (2) passwords did not guarantee that his fans were getting the best seats in the house, since Ticketmaster, promoters, record companies, venues, American Express and others would usually grab up the best seats before they are even in the pool for sale.
2. He charged a nominal membership fee which required each site member to sign up, associate their account with a name, address, and credit card.
The fee was a one-time $25 for lifetime membership. By linking each membership to one name, address, and credit card, it ensured that purchases were done by THAT member, and made it possible to enforce ticket purchasing limits and enforce will call pick up by the member.
Currently, Coldplay's site only requires you to enter an email address to log-in. What exactly does this ensure? Nothing. Anyone can have an email address. You can't even go into your user "profile" and change your email address if you need to.
3. His site sold presale tickets themselves in advance of any public sale or presale elsewhere. Here's how it worked:
- Before the sale of any show, his site would make a presale available.
- At the end of the presale, his site would PULL those tickets from the pool of general sale tickets, beginning with the BEST SEATS.
- AFTER the seats were pulled (marked as "Artist Comps") the rest were then made available to ticketmaster, promoters, others.
- All tickets could only be picked up by purchaser WILL CALL the night of the show, which severely limited scalping.
**The only caveat that upset some people was that you did not get your assigned seat the day you purchased your ticket. HOWEVER seats were assigned in the order of purchase (first come first serve) during the presale block.**
So it worked like this, for example. Let's say for Prince's NYC Madison Square Garden show, during the presale 500 tickets were bought. That means his site PULLED the first/best 500 seats from the arena BEFORE they were made available to anyone else. Fans that bought presale tickets were then assigned seats from that 500 block on a first come first serve basis, depending on when they bought their tickets during the presale.
And when I say FIRST / BEST seats, I mean starting from orchestra pit, row 1, seat 1 couting out 500 seats.
It's obvious that there are ways to do an effective presale. Coldplay's and U2's management obviously hasn't figured it out yet.
Sorry if I'm way off-base, I'm just really upset about this.