You make a good case - I just don't agree. See, I think it makes the decision harder for the casual fan and now they will feel like they have to buy all three rather than just two. Now, of course, we don't know this third Best Of's tracklisting, but if it's anything like what I suggested earlier in this thread, I can imagine a casual fan at the music shop:
"Hmm ... this 'definitive' Best Of has a lot of great songs ... but the Best Of 1980-1990 has that amazing Angel Of Harlem song that I love, and I do enjoy all the eighties songs on the classic rock station, so maybe this would be the best choice ... oh, wait, here's the Best Of 1990-2000, it's got Stuck In A Moment and EBTTRT and the 'definitive' one doesn't, I love hearing those too, so maybe it will be a better option ..."
So like I said, I think this just divides sales even more than having two already did.
You would think so, wouldn't you? I'm not so sure though. If you go to the Peeling Off The Dollar Bills sales forum, it was amazing to read the complete confusion many of the regulars there had with U2's marketing team; there was a general consensus that after Vertigo, the marketing people totally dropped the ball with promoting HTDAAB. I have no confidence in U2's/Universal's marketing people. The best band on the planet deserves a better team.
I agree this compilation will make millions straight out of the gates though, just because it's U2. What will happen down the track is harder to tell, though. I think my split sales scenario is probable unless the two prior Best Ofs are taken off the market.