I think they were hoping people would respond this way but seriously, the truth is they made an ipod commercial which DIRECTLY promotes Apple. If they wanted to promote their new album or single or whatever, they could've done so (we've all seen commercials for the Slane DVD, Best Of album, etc). Personally, it's rubbing me the wrong way, not b/c I don't like Apple (I love Apple) but in general, there's not really any difference between using Veritigo in an iPod ad than using Streets in a car ad. And yeah, most of the fans are saying "well they're just promoting their new song, blah blah blah..." everyday people who AREN'T obsessive about the band keep saying "so, your band sold out, how d'ya feel about that?".