U2 and Salesforce two year plan

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This partnership makes a little more sense now. This app sounds interesting, how long has Bono been talking about this kind of thing? I'm glad SOE is still being talked about :up:


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If I remember correctly bono had been talking about this since 2009 in an interview with Zane Lowe.
 
glad to see someone's doing even the bare minimum of work on this tour
 
That they seem to be, in a way, using fans as a focus group for their product.

My entire criticism of the band during this entire album cycle is that they are in such a desperate search for "relevance" that they are actually making themselves less relevant and damaging their reputations. They seem to be caring more about making sure people like them than they do about their art. Using SalesForce to collect marketing data on customers as a way to better position themselves in the market place seems at the same time smart and incredibly tacky, lame and more big business than rock band.

I dunno. Maybe I'm reading too much into it.
 
isn't good music all we need? 'cause I remember, the music sales was really good when21 from Adele came out.

But i know that App could (could) be interesting idea. or something.
 
I don't think its tacky at all. It's the band embracing the future and being "with the times" in terms of technology. If the music is good or great which SOI is in my opinion they can do whatever they want as far as I'm concerend when it comes to marketing their music. The days of selling out are long gone and let's be honest if U2 wasn't doing this some up and coming artist would be. The truth is I think U2 are actually more in touch with the younger generation(whether that generation is in touch with U2 or not is debateable) than many of their fans are. Including myself when it comes to this stuff. Also people need to get past this resistance to U2 being "big business". They are big business and have been since the 80s.
 
Headache in a Suitcase said:
That they seem to be, in a way, using fans as a focus group for their product.

My entire criticism of the band during this entire album cycle is that they are in such a desperate search for "relevance" that they are actually making themselves less relevant and damaging their reputations. They seem to be caring more about making sure people like them than they do about their art. Using SalesForce to collect marketing data on customers as a way to better position themselves in the market place seems at the same time smart and incredibly tacky, lame and more big business than rock band.

I dunno. Maybe I'm reading too much into it.
Click to expand...


You just defined social media...


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Hallucination said:
I don't think its tacky at all. It's the band embracing the future and being "with the times" in terms of technology. If the music is good or great which SOI is in my opinion they can do whatever they want as far as I'm concerend when it comes to marketing their music. The days of selling out are long gone and let's be honest if U2 wasn't doing this some up and coming artist would be. The truth is I think U2 are actually more in touch with the younger generation(whether that generation is in touch with U2 or not is debateable) than many of their fans are. Including myself when it comes to this stuff. Also people need to get past this resistance to U2 being "big business". They are big business and have been since the 80s.
Click to expand...


I do agree that U2 is in touch with current gen. I was quite surprised when Boni supported independent release of music thru soundcloud or even streaming.
 
To me they seem light years behind on social media compared to several other classic rock acts that have great people running their outlets. The Rolling Stones have an awesome app and FB page. That is the main thing that has frustrated me the most that in 2015, they still haven't figured it out.

I'm sure I'm repeating everything that everyone on here has already pointed out at one time or another but I just don't get it.


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Outsider said:
To me they seem light years behind on social media compared to several other classic rock acts that have great people running their outlets. The Rolling Stones have an awesome app and FB page. That is the main thing that has frustrated me the most that in 2015, they still haven't figured it out.

I'm sure I'm repeating everything that everyone on here has already pointed out at one time or another but I just don't get it.


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Click to expand...

:up: I agree.

I also have no idea what this Salesforce thing is about and not sure if I should even bother caring.
 
Agreed, Outsider.

But if they stepped up the social media game and started posting all over the place, it runs the risk of coming across like "Look at these old try-hards trying for relevance!"

But here, by using SalesForce, which is what, again? A social media platform for businesses? It screams "Hello, we are the corporation of U2. Please, youngsters, check us out!"

I think I'd rather see the former.
 
Is it just me, or does it sound like U2 are about to engage in this highly complex "fan experience" experiment, where they will receive data about the habits of their fans (and perhaps prospective fans), how best to market to them, yadda, yadda...while completely blanking on the simple things, like, say, having any sort of social media presence for the last 10 or so years? God. I don't even know any more. Love them, love their music, but they're getting more and more like that out-of-touch uncle that shows up to family gatherings with his flip phone.
 
Salesforce is the name I would use in my screenplay if I was writing a Silicon Valley like spec and was looking for the name of the bad Facebook company. It's so corporate and terrible.

And app sounds like U2 is trying to be hip, but like 4 years behind. But maybe i'm wrong.

I still think the way they "dropped" the album was super awesome, they just should have simply made it a download and not push it to people. Still it's easy to make fun of any band for doing that... but shit what a cool idea. Here's our album, fuck you, see the fans on the tour. I liked that.

But as most on here, we all want more info about tour. Yet, it's exciting to be surprised. Maybe the APP will be cool and let us pick the songs they play each night. Choose the setlist. I can dream right? Even picking one song a night out of 3 choices that vary would be mind blowing for U2 fans.
 
clerks said:
Salesforce is the name I would use in my screenplay if I was writing a Silicon Valley like spec and was looking for the name of the bad Facebook company. It's so corporate and terrible.



And app sounds like U2 is trying to be hip, but like 4 years behind. But maybe i'm wrong.
Click to expand...


Why? Has someone else done something like this already?

I do find it odd that they are making what sounds like can be a bold innovative app, but really suck at normal social media.


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Maybe it will come equipped with a function to capture real time reactions at their shows, sort of like during presidential debates.

Stuck In a Moment - :yawn:

Streets - :loveshower:

Bono speechifying - :|
 
Tha fewtcha is heah!

Privacy is nearly dead. Thanks Google and Facebook. Data collection is only in it's infancy. Tons of money to be made with it for merchants and advertisers. Everything we do will be tracked so we can be sold based psychographics etc. It'll have some friction at first but will become commonplace. Anyone selling anything online is already using it. Unfortunately U2 may become whipping boys for it if they're the first band openly doing it.
 
corianderstem said:
But if they stepped up the social media game and started posting all over the place, it runs the risk of coming across like "Look at these old try-hards trying for relevance!"
Click to expand...

Of course, the main reason that sort of impression would gain currency is because they've been so inept to date. If they'd jumped on social media earlier in the game, they would have looked ahead of the curve, the old guys who are still able to navigate the modern world. Some older artists have done that successfully, but it's much too late for U2 to get on board, especially after events like the cringey Apple launch or this Salesforce thing that really does look terribly corporate even if you think it could prove beneficial.

You look at someone like Neil Finn, who's been on Twitter for years and posts a sometimes baffling stream of thought; he's obviously an old guy who barely gets social media but he's having fun with it and it's just enhanced his status as the friendly grandfather and elder statesman of Aussie and Kiwi music. U2 doing the same is unimaginable. But then Neil is just recording and touring whatever the hell he likes because he's passionate about music and is genuinely delighted thousands of people still want to show up every night, while U2 have not yet realised that the more you try to chase and pin down this elusive "relevance", the less relevant you are likely to be.

But I'll forgive almost anything if they create an app where you can vote on parts of the setlist, include some exciting rarities, and actually follow through on it.
 
VintagePunk said:
... they're getting more and more like that out-of-touch uncle that shows up to family gatherings with his flip phone.
Click to expand...

Or they're just trying to be this guy:

images_zpsaimuxl43.jpg
 
The internet has totally ruined everything. Aside from porn, and the occasional murderous brainstorming binge, i see no real purpose behind these internets. Thanks a lot Al.
 
I just want to briefly second what someone said earlier, the Rolling Stones and the Who both have excellent Facebook pages. They straddle the line between being nostalgic and in the moment pretty decently, and they're pretty active without being obnoxious.
 
I dunno. One that's not social media for businesses?

I don't mind sponsorship - seriously, it doesn't bother me. And maybe whatever app thingy they are planning will be totally cool.

To bono_212's point - I'm sure there's a middle ground between "nil" and "lol try-hards," but I just haven't seen anything to show me that U2 knows how to find it. Heh.
 
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