obviously you didn't get the sarcasm... I don't think she was being serious there.
At the same time, few "commercials" were as shamelessly tacky and obvious and commercial and dumbed down as the videos for "All That You Can't Leave Behind", especially the football video for "Stuck in a Moment", creating a parallel between missing a kick-off and suicide. Preposterous. Even the people in their videos looked so "perfect". That's partly why it's hard for me to hear Bono talk about "soul" because there's none in those videos and the present-day U2 marketing machine. Why don't they go into porn, too; they could make some money; Bono already sat on the board of a company that made a video game about assassinating Hugo Chavez. For the guy who decried American neocolonialism toward Latin America, this was unforgivable. It's video games like this that indoctrinate kids into thinking about the non-American world in a negative way. The US military wants it that way.
\At the same time, few "commercials" were as shamelessly tacky and obvious and commercial and dumbed down as the videos for "All That You Can't Leave Behind", especially the football video for "Stuck in a Moment", creating a parallel between missing a kick-off and suicide. Preposterous. Even the people in their videos looked so "perfect". That's partly why it's hard for me to hear Bono talk about "soul" because there's none in those videos and the present-day U2 marketing machine. Why don't they go into porn, too; they could make some money; Bono already sat on the board of a company that made a video game about assassinating Hugo Chavez. For the guy who decried American neocolonialism toward Latin America, this was unforgivable. It's video games like this that indoctrinate kids into thinking about the non-American world in a negative way. The US military wants it that way.
The problem with this logic is that it's about degrees. U2 will be big no matter what, does it really need to associate its music with sports. "Desire" was different; it was a single that became popular and then sports events began using it. U2 is pairing their music with such a commercial industry and I think it's wrong. It's tacky. I can't take all those Beatles songs and other '60s stuff that was advertized on TV ads when I was a child because I think of the product. I was shocked to find out that "Like a Rock" wasn't composed by Ford, but by some guy named Seager.
By doing this, you mess up the meaning of your music. Vertigo will always be the iPod song. "Hold Me, Thrill Me" was always going to be subpar to me, but it's also just a song for a terrible, shamelessly commercial film.
Moby and Mogwai HAVE to do this because they just don't get played on the radio. It's an act of desperation. U2 doesn't; that's the difference; it will still sell millions, but the band is so greedy, it can't resist pairing its music with the most cheesy aspects of American culture like CSI and other shows. There's no dignity in it. It's pathetic really.
At the same time, few "commercials" were as shamelessly tacky and obvious and commercial and dumbed down as the videos for "All That You Can't Leave Behind", especially the football video for "Stuck in a Moment", creating a parallel between missing a kick-off and suicide. Preposterous. Even the people in their videos looked so "perfect". That's partly why it's hard for me to hear Bono talk about "soul" because there's none in those videos and the present-day U2 marketing machine. Why don't they go into porn, too; they could make some money; Bono already sat on the board of a company that made a video game about assassinating Hugo Chavez. For the guy who decried American neocolonialism toward Latin America, this was unforgivable. It's video games like this that indoctrinate kids into thinking about the non-American world in a negative way. The US military wants it that way.
Sorry if I didn't see that