Maybe I am just forcing myself to be optimistic, but I get a feeling that the new album will be a good 'un. I just watched the video for vertigo, and it just reminded me what a difference a strong first single can make. Regardless of the ipod tie in, its a song that immediately grabs your attention. I mean, its one of those songs so immediately catchy that if I heard it in a mall somewhere I would be scrambling to open shazam on my phone. And HTDAAB (the U2 album I like least) really flowed on the strength of that initial momentum.
With NLOTH (an album I thought was much better even with the middle 3), I think U2 overestimated the cache they had garnered with HTDAAB. It wasnt just about the choice of first single, but the mostly intense and 'inaccessible' tone of the whole album (which is fine by me, but probably not for people who were not already U2 fans). There was a time when U2 were mainstream enough that even non-fans would check their stuff out and like it. I think that would still have been possible in 2009 if HTDAAB was a truly great album, instead of riding on the coattails of a strong single.
That is why I am optimistic, U2 are a band that seems to learn and adapt very well. And there will be the group who says 'forget relevance', but that completely ignores their motivation, for better or worse. And I feel u2 are at their best when being accessible (does not necessarily mean dumbing down sound), because to them it seems to mean being part of the musical conversation or the zeitgeist, as Bono said about achtung. I think they have enough skill and knowhow to take modern sounds and adapt it to their own music in a way that is accessible.
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