I think the best thing that could happen here is if SOI does NOT win the Rock Album Grammy.
The fact that it is nominated should at least get SOME people to start thinking about the actual content of the album, rather than just dwelling on its release method. Can't be all that bad if it is nominated, right?
But if they win...oh man......could you imagine the outrage from the general public. As if the Grammys weren't already in trouble...it would flush whatever remaining credibility it has down the toilet in most people's eyes (not the hardcore fans, mind you). I think it would do far more damage to U2 than good.
I'm actually most curious to see if there're will be a noticeable chorus of "boooooo!!!!"s when the album is announced as a nominee during the broadcast......
For the record, I think SOI is a great album.