I'd say half of SOI is corporate rock. Not literally corporate rock, it's not like Apple wrote those songs, but I think we all know what is meant by that description (translation: Very Very Mainstream). I was actually shocked upon first listen as to how mainstream a lot of the songs sounded, more than ever before. I mean just polished to such a glistening extreme, like any Beyonce or Lady Gaga record. I'm talking Song for Someone, California, Iris, Volcano, EBW... Now while I may like at least two or 3 of those songs, it seems rather undeniable that they are shameless attempts (the MOST shameless attempts yet in their career) at radio hits. I think for the most part they pull it off, yet a song like SFS, though not the most offensive thing they've done (that would be Volcano), I don't think I will ever truly like, it's just not in my nature. And I'm sure a lot of people were jarred by the overwhelmingly mainstream production in most of these songs. If I didn't love U2 enough to give the record a few more chances, I would've dismissed it as radio pandering crap months ago. The first half of the record, at least. The 2nd side is more adventurous, less Corporate, more Mom and Pop store-ish. HAHAHA