mama cass
Rock n' Roll Doggie VIP PASS
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- Aug 16, 2004
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interesting though, looking back at what the poster said, there was a bit of a radio backlash with NLOTH wasn't there??
I think there was little fanfare when Night and Day was released too so not to worry.
I honestly can't remember if I knew Night+Day was coming out or I just stumbled upon it at the record shop. How did we ever know about anything before the internet? I suppose I just went through the various artist comp bin and checked every track listing.
Yeah, first time there's no excitement for the first new single after a long break, too. There was more excitement for TGBHF. I guess the lack of excitement reflects the esteem in which U2's recent work is held.
Hopefully they'll surprise everyone, but Ordinary Love doesn't sound promising.
No hype around new U2 album anywhere. It's a first!
interesting though, looking back at what the poster said, there was a bit of a radio backlash with NLOTH wasn't there??
I remember differently.
There was some backlash when Bono wanted more royalties to go to artists from radio airplay and radio stations started playing less Magnificent...
I think reason for the lack of hype is that U2 never planned for a soundtrack song to be the first glimpse of their new work. I think the album delays ended up screwing up their whole marketing timeline.
Ordinary Love was probably intended to be a companion piece to a marketing campaign that was supposed to be underway during the holiday season with the full proper album complete.
Once the album was delayed (again), they couldn't change and had no control over the movie release.
Ordinary Love is probably a quasi step-child and now they're scrambling to figure out how to market "the first new U2 material in 5 years" when they never really intended for this song to be the single focal point.
Basically, I think U2 messed up.
If Ordinary Love doesn't get a lot of airplay (and I think it's not meant to)
I don't know about backlash, but when the first single is Get on Your Boots, AOR stations are less inclined to play your new music.
It does appear to be something of a marketing faux pas. Ofc Ordinary Love will be touted by media outlets as "the first new U2 song in four years", and by extension U2's "new direction" with Danger Mouse at the helm. Assuming that the new album is just around the corner, Ordinary Love will have diluted a significant amount of the "surprise factor" that always accompanies a new U2 campaign. To put it bluntly - it's a bit of a buzz killer.