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#21 | |
Rock n' Roll Doggie
ALL ACCESS Join Date: Apr 2001
Location: in the jungle
Posts: 7,410
Local Time: 07:24 AM
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Quote:
that´s a lot for a campaign. i know companies who do spend that amount of money for their marketing campaigns, but 100 mil of mktg for red raises a lot of questions if the results aren´t adequate. why not 10 mil and do something better with the rest? reminds me of 4/4 colour 40 page reports of environmental projects. i would like to see exact figures, if no one can provide them, the ad campaign is highly questionable. who´s feeding who here? |
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#22 | |
Rock n' Roll Doggie
ALL ACCESS Join Date: Apr 2001
Location: in the jungle
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Re: What Bono doesn't say about Africa
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#23 |
Rock n' Roll Doggie
ALL ACCESS Join Date: Jul 2005
Location: Berlin
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It's probably somewhere between $60-100 million. This is not extra money. The companies that are making Red, such as Motorola, Gap, Sprinter, Apple and so on, have agreed to take some of the money already planned for advertising, and put it into the marketing campaign for Red.
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#24 |
Rock n' Roll Doggie
ALL ACCESS Join Date: Apr 2001
Location: in the jungle
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Sounds a little better. Thanks for update.
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#25 |
Rock n' Roll Doggie
VIP PASS Join Date: Jan 2004
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Here is the reply by Bobby Shriver, CEO of (RED), to that nasty totally untrue article about Bono and his organizations for Africa that appeared in the 6 July 2007 edition of the LA Times:
Bright spots in Africa overlooked July 10, 2007 Re "What Bono doesn't say about Africa," Opinion, July 6 What Vanity Fair did William Easterly read? He ignores the positive stories contained in the Africa issue and perpetuates a falsehood about (Product) RED. Easterly suggests that Vanity Fair portrays a "scary picture of a helpless, backward continent." He must not have read about Kenya's economic growth or Chinese investment in Africa or the Touareg music festival in Mali. (RED)'s partners have raised more than $25 million for the Global Fund, with more than $19 million already at work in Rwanda and Swaziland. He ignored this too. That is five times the amount the Global Fund raised from private business in the previous four years and more than many governments (e.g., China, Australia) contributed in 2006. The $100-million marketing number Easterly cites is wrong. The amount spent by our partners Gap, Motorola, Converse, Apple and Armani on marketing their (RED) products is less than half that. Finally, the Vanity Fair article, "The Lazarus Effect," shows hundreds of thousands of Africans getting their medicine thanks in part to (RED). They are on the rebound. Even for an academic, these are hard stories to ignore. BOBBY SHRIVER Chairman, chief executive (Product) RED Los Angeles http://www.latimes.com/news/opinion...ack=1&cset=true BRAVO, BOBBY!! ![]() ![]() |
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#26 |
Rock n' Roll Doggie
Join Date: Jul 2004
Location: Washington State
Posts: 3,861
Local Time: 05:24 AM
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I'm not sure what I believe honestly. I wouldn't be at all suprised if Bono was wrong or right.
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#27 | |
Blue Crack Supplier
Join Date: Aug 2002
Location: between my head and heart
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Quote:
What is your point of saying this? |
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#28 |
Rock n' Roll Doggie
Join Date: Jul 2004
Location: Washington State
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Because I felt like expressing my view of it. Is that a problem? So you know someone who did something with Bono one time. Bono isn't a demi-god or anything. I don't trust him, or anyone else, solely because they spent years studying.
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#29 | |
Blue Crack Addict
Join Date: May 2006
Location: lost in poetry
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![]() Thank you Jamila! Good for Bobby to react that quickly to the LA Times article. |
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#30 | |
Blue Crack Supplier
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#31 | |
Rock n' Roll Doggie
ALL ACCESS Join Date: Jul 2000
Location: Virginia
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Quote:
![]() As for the festival itself, it has brought a lot of money into one of the poorest and bleakest parts of Mali and introduced a lot of people from outside Africa to amazing music they would not otherwise hear. Every year, a lot of money comes into the local economy from tourism and a lot of it is driven directly from this event. (I used to work as an advisor to the Ministry of Tourism when I lived there.) So while the economic situation is bad and while Malian cotton farmers continue to languish in debt because of subsidies to rich Western farmers that keep the price of cotton below the market value, there are still some bright spots. And I was very happy that this article showed us that. There are so many facets to the problem of poverty and therefore many facets to any "solution" that one might propose. In my experience on the ground, any solutions will likely be a mix of aid, investment, development of local infrastructure, education, and above all, a level playing field on the world market. Anyone who thinks that imposing a market economy and then just letting the "invisible hand" work it all out needs to get out and see things for themselves. It's never as simple as you'd like it to be. That's just my opinion, for what it's worth.
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"I can't change the world, but I can change the world in me." - Bono |
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#32 | |
Rock n' Roll Doggie
ALL ACCESS Join Date: Jul 2005
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Quote:
![]() If you wanted to know about Bono's actual knowledge about this topic, just check out some interviews he's given on that subject. You'll realize that he doesn't answer real tough questions just sketchy, but with a tremendous background knowledge of about every country, its development since liberation, and its leaders... He isn't a demi-god, that's right, but he is a regular visitor of African nations, and does his amount of research to know some more about the issue than someone solely reading in books or the newspaper about it. |
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#33 | |
Rock n' Roll Doggie
VIP PASS Join Date: Jan 2004
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You're very welcomed, last unicorn. ![]() |
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#34 |
War Child
Join Date: Apr 2007
Location: in a very peaceful place
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![]() not to you but to the journalist who wrote that crap article |
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#35 | |
Refugee
Join Date: Nov 2001
Location: Massachusetts, USA
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#36 | |
Rock n' Roll Doggie
Join Date: Jul 2004
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#37 | ||
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I agree we should never just take anyone's word, but this isn't some shmoe off the street that just decided to take up a cause. Are you going to take someone's word who's been there once and studying econmics for 6 months over Bono, just because it is in line with your views? And your views are what? How much research have you done? |
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#38 |
Blue Crack Addict
Join Date: May 2006
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No, Bono may not be the ultimate expert on anything, as he is saying himself, he is still learning more about the issue and never stops studying. But I think it's quite obvious that he has in fact done more research on this issue than most other people, he knows the right people, he has the connections, he is - as acknowledged by many renowned experts - indeed very knowledgeable on this issue. People who have worked with him or got to know him through his activism say that his mind is almost always focused on Africa and that he's doing a lot of background work, most of which is not known to the public. His "public" work that is shown in the media is just a part of his overall efforts for Africa. I think it's just not fair and shows no respect for the man to say that he is simply talking about these issues without having done enough research. And I am not saying that because he's Bono, but because I have learned so much about him and his work and heard so much about it from other people.
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#39 | |
Rock n' Roll Doggie
ALL ACCESS Join Date: Jul 2000
Location: Virginia
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Quote:
![]() ![]() I must admit that it's a little amusing to watch people fight over who knows more about a place that pretty much none of them have ever even visited let alone know anything about. lol. Ah well. It's always easier to find "proof" to back up whatever notion one already believes in and much safer than having to engage in critical thinking. I'll say one thing for sure, I don't think anyone can go to Africa and not have their perspectives on a lot of things radically changed and in ways that would surprise you.
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"I can't change the world, but I can change the world in me." - Bono |
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#40 | |
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Join Date: Mar 2002
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africa, bono, bono africa |
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