jick
Refugee
The Best Of 1980-1990 came in a good time. It came after POP which was a commercial failure by U2's standards. Despite POP's unmeasurable artistic value and musical evolution, the truth is it wasn't melodic and accessible enough to many. So when U2 came up with Sweetest Thing, it was indeed a candy of a single that was catchy and cheesy -- good enough for the teenyboppers. Long-time U2 fans never owned the old albums in CD because they had LP's and cassettes for the early albums and did not find it feasible to repurchase the entire back catalogue in CD but they felt that the Best Of 1980-1990 was the perfect time to update their old collections. All songs in the Best Of 1980-1990, except Bad, were commercially released singles. The album was also released 8 years after the cut-off date which is 1990.
Now, the situation is the opposite. The Best Of 1990-2000 is released a mere two years after the cut-off date. A number of songs were never released as singles (Until The End Of The World, The First Time, Gone an Numb - except for the video single). Virtually every fans's collection of the 90's stuff are already in CD so no need to update. Also let's face it, Electrical Storm is not even close to Sweetest Thing when it comes to a sugar-sweet catchy tune so you can take the tennyboppers out of the equation. Finally, this album comes right after an overexposure of U2 with the two straight Grammy high-profile appearances, Superbowl mania, and their biggest selling album worlwide in a decade. Surely, the Best Of 1990-2000 won't even come close to the sales of the previous Best Of because the circumstances are different. It will also be released around the same time high-profile releases by Christina Aguilera and Justin Timberlake will be released.
Recent history has also shown that the elder artists who have swept the Grammies (Clapton, Santana, Sting) or made successful "comeback" albums (Eagles) have been ill-fated to commercial failure thereafter. Moreover, the buying public now more than ever are more fickle. For years U2 have beaten the odds, but do they still have any more left in their tank for another massive commercial success?
My guess is that All That You Can't Leave Behind was their last commercial mega-hit. I honestly don't think U2 still has another 4-million-in-America and 12-million-worldwide album left in the bag. So many of you will think, U2 are musicians and that's all they've done - they won't quit easily. Well, I will beg to differ. Bono is all about ego and commercial success matters to U2 more than other bands. U2 will never allow themselves to go on making albums forever and look like the Rolling Stones, Rush, REM, Aerosmith, or Depeche Mode -- all of whom are just mere shadows or parodies of their old selves. U2 will never make albums when they know no one is buying.
So my guess is this. All That You Can't Leave Behind was U2's goodbye to the world. They will never make an album as successful as that. The Best Of 1990-2000 is their last installment of a collection of their past glories. Then the studio album after that will be sort of a goodbye to their hardcore fans. It won't be commercially successful but it will be art, it will be great, and it could be their best - and it will be something designed with their hardcore fans in mind. After that it could be goodbye.
The Best Of 1980-1990 sold 2 million in the USA and 10 million worldwide. I don't think the Best Of 1990-2000 will top that or come close to it. ATYCLB sold 4 million in the USA and 12 million worldwide. I don't think U2 has any album left in the bag that can match that success.
To the touring aspect, I don't think anything will top Elevation and I doubt U2 will even try to. U2 will definitely still tour, but I don't think they have a massive globe-hopping non-stop year-round tour left in them. Also, in the music industry concerts are down. Ticket prices have gone crazier so less people can afford it. Indirectly, the DVD-media has taken some of the steam of concerts. Unlike before when all we had was VHS, or Betamax, DVD's can now give many something that approximates the concert experience at a fifth of the price and something permanent.
So, I'm just saying I don't think U2 still has gas in the tank left for commercial success. I sure think they have a lot of gas left in producing great music but what's the use of great music if you can't hear it in the radio or see it in MTV? U2 will never allow themselves to be a purely artistic but commercially not viable band like Radiohead and Pearl Jam are now. It is commercial success that drives U2.
U2 are unique in the sense that they are the only band that have stayed relevant for so long. They will also be unique in the sense that they will quit while on top, and it will be a voluntary quite. (The Beatles and The Police quit while on top but not exactly on the best of terms or on their own terms)
Something is about to give, I can feel it coming ..I think I know what it is.
Cheers,
J
Now, the situation is the opposite. The Best Of 1990-2000 is released a mere two years after the cut-off date. A number of songs were never released as singles (Until The End Of The World, The First Time, Gone an Numb - except for the video single). Virtually every fans's collection of the 90's stuff are already in CD so no need to update. Also let's face it, Electrical Storm is not even close to Sweetest Thing when it comes to a sugar-sweet catchy tune so you can take the tennyboppers out of the equation. Finally, this album comes right after an overexposure of U2 with the two straight Grammy high-profile appearances, Superbowl mania, and their biggest selling album worlwide in a decade. Surely, the Best Of 1990-2000 won't even come close to the sales of the previous Best Of because the circumstances are different. It will also be released around the same time high-profile releases by Christina Aguilera and Justin Timberlake will be released.
Recent history has also shown that the elder artists who have swept the Grammies (Clapton, Santana, Sting) or made successful "comeback" albums (Eagles) have been ill-fated to commercial failure thereafter. Moreover, the buying public now more than ever are more fickle. For years U2 have beaten the odds, but do they still have any more left in their tank for another massive commercial success?
My guess is that All That You Can't Leave Behind was their last commercial mega-hit. I honestly don't think U2 still has another 4-million-in-America and 12-million-worldwide album left in the bag. So many of you will think, U2 are musicians and that's all they've done - they won't quit easily. Well, I will beg to differ. Bono is all about ego and commercial success matters to U2 more than other bands. U2 will never allow themselves to go on making albums forever and look like the Rolling Stones, Rush, REM, Aerosmith, or Depeche Mode -- all of whom are just mere shadows or parodies of their old selves. U2 will never make albums when they know no one is buying.
So my guess is this. All That You Can't Leave Behind was U2's goodbye to the world. They will never make an album as successful as that. The Best Of 1990-2000 is their last installment of a collection of their past glories. Then the studio album after that will be sort of a goodbye to their hardcore fans. It won't be commercially successful but it will be art, it will be great, and it could be their best - and it will be something designed with their hardcore fans in mind. After that it could be goodbye.
The Best Of 1980-1990 sold 2 million in the USA and 10 million worldwide. I don't think the Best Of 1990-2000 will top that or come close to it. ATYCLB sold 4 million in the USA and 12 million worldwide. I don't think U2 has any album left in the bag that can match that success.
To the touring aspect, I don't think anything will top Elevation and I doubt U2 will even try to. U2 will definitely still tour, but I don't think they have a massive globe-hopping non-stop year-round tour left in them. Also, in the music industry concerts are down. Ticket prices have gone crazier so less people can afford it. Indirectly, the DVD-media has taken some of the steam of concerts. Unlike before when all we had was VHS, or Betamax, DVD's can now give many something that approximates the concert experience at a fifth of the price and something permanent.
So, I'm just saying I don't think U2 still has gas in the tank left for commercial success. I sure think they have a lot of gas left in producing great music but what's the use of great music if you can't hear it in the radio or see it in MTV? U2 will never allow themselves to be a purely artistic but commercially not viable band like Radiohead and Pearl Jam are now. It is commercial success that drives U2.
U2 are unique in the sense that they are the only band that have stayed relevant for so long. They will also be unique in the sense that they will quit while on top, and it will be a voluntary quite. (The Beatles and The Police quit while on top but not exactly on the best of terms or on their own terms)
Something is about to give, I can feel it coming ..I think I know what it is.
Cheers,
J