Nick66
Rock n' Roll Doggie ALL ACCESS
I mean... Really?
First, yea, there was a Spotify ban. It was apple exclusive for a month. iTunes, iTunes radio and Beats music. That's it.
Second... they pushed it to every iTunes account without consent. The numbers are impressive, yes, but need to be taken with a gigantic grain of salt as we really have no idea what percentage of those who downloaded and/or listened via iTunes radio, beats, or just plain shuffling their library actually did so in purpose.
Yeah. If it would have been Vanilla Ice who partnered with iTunes he would have had the biggest release in history. Or Justine Beiber. Or One Direction. Or Billy Ray Cyrus. Or anyone else.
The 33 million figure is meaningless in terms of an accomplishment by U2. It's kind of embarrassing that's what people hang their hat on to demonstrate how successful this record is. If anything, it's an accomplishment for Apple in terms of how many iTunes accounts they've managed to cultivate.
Don't get me wrong, I think it's great they gave the record away for free and all, I think it was on balance a good move for them, and it's to U2's credit that their 30 years of success has put them in a position to do something like this...but it's not as if the obscene numbers speak at all to what people really think about U2 or the record.