MumblingBono said:
I don't think they are that far off from doing something like that at this point in their career. I can picture "Desire" in a Nissan ad. Of course, they would justify it by sending proceeds to Music Rising or Africa Well Foundation, etc to try to lessen the horror for us loyalists.
Why are they close to that? They've done nothing of the sort so far. The iPod was to be part of what they considered "Pop Art," which, in a way, is true----the iPod is perhaps the symbol of the 00's. They got no money, and Edge gets to tinker around with Apple scientists.
So far, the benefits for Music Rising have been selling of actual U2 songs/performances. How on earth can you say "proceeds from a U2 song on a car commercial will go to Music Rising?" Proceeds from selling of the car? From selling of the commercial to the tv station? That's just silly.
Nothing that has been sold for ONE or for the RED Campaign has been U2-related at all.
U2 have not advertised for anyone. For iPod, their name was on it, they didn't get any money, etc. Shit, go back and read the Flanagan book (how many times can I reference this???), and you'll see that in 1993, U2 were already considering how to break into digital music.
How many times does an iPod or "selling out" dicussion need to come up? It's all crap.