Flying FuManchu
New Yorker
Any sign of this whole U2 marketing blitz for HTDAAB being a failure?
Alright, the big week will soon be upon us and U2 IMO defintely has done more advertising/ hyping the release for this album then I can remember.
(1) IPOD commercial that I see almost all the freakin time.
(2) Interviews and major articles on the band for the past few months.
(3) Music video directed by a "hot" director(s).
(4) Somewhat hyped snafus (lost CD, leaked album, album in a suitcase handcuffed to a person)
(5) The usual radio promos.
(6) Streaming album preview.
(7) The U2 special edition IPOD and digital box set.
(8) Three different album packages.
(9) A lot of butt-kissing by album reviewers.
(10) SNL on the week of release.
Will this be enough to give them a huge opening? Will this album sell. IMO part of selling millions and millions of albums is hype just as much as quality (subjective of course) music. Just ask Santana or N'Sync or Eminem.
Is there potential for U2 to fall flat on their faces?
Alright, the big week will soon be upon us and U2 IMO defintely has done more advertising/ hyping the release for this album then I can remember.
(1) IPOD commercial that I see almost all the freakin time.
(2) Interviews and major articles on the band for the past few months.
(3) Music video directed by a "hot" director(s).
(4) Somewhat hyped snafus (lost CD, leaked album, album in a suitcase handcuffed to a person)
(5) The usual radio promos.
(6) Streaming album preview.
(7) The U2 special edition IPOD and digital box set.
(8) Three different album packages.
(9) A lot of butt-kissing by album reviewers.
(10) SNL on the week of release.
Will this be enough to give them a huge opening? Will this album sell. IMO part of selling millions and millions of albums is hype just as much as quality (subjective of course) music. Just ask Santana or N'Sync or Eminem.
Is there potential for U2 to fall flat on their faces?