Every Breaking Wave - Song Discussion

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For all the wrong reasons

Those performances got folks here talking, made no real impact on the general public.

The bike accident (and to a lesser extent the suitcase full of sunglasses killing livestock in Germany)got 100x times the publicity any of the music did.

Twitter was quite chirpy with those performances and it didn't seem to be regular fans...
 
Isn't it kind of strange,that they release their new single official and provide it for the radio but you can get it neither on itunes nor in a store.
I am just wondering how crazy people have to be to apply such a stragety.
By the way, does anyone know if there is a confirmation from official side that this brand new recording is really the single-version? Or is it just a suspicion based on what people say on the radio?
 
For all the wrong reasons


Those performances got folks here talking, made no real impact on the general public.

The bike accident (and to a lesser extent the suitcase full of sunglasses killing livestock in Germany)got 100x times the publicity any of the music did.

Publicity was the aim. Take the release out of the eqation, put Miracle out on its own and ... we're back to "meh" teritorry of Boots all over again. ( two bad lead singles in a row and a whole another story) And their music reached far more people this way.

There was a noticeable reaction to actual music in, you better believe it, outside audience. EMA and Graham Norton. It would have continued with that Christmas radio thing they were booked for and a weeklong Jimmy Fallon residency but things went down differently.
 
Publicity was the aim. Take the release out of the eqation, put Miracle out on its own and ... we're back to "meh" teritorry of Boots all over again. ( two bad lead singles in a row and a whole another story) And their music reached far more people this way.

There was a noticeable reaction to actual music in, you better believe it, outside audience. EMA and Graham Norton. It would have continued with that Christmas radio thing they were booked for and a weeklong Jimmy Fallon residency but things went down differently.

I normally don't agree with anything you say and generally look forward to bashing your posts, but I actually do agree with you on this one.

I do also think the bike crash killed the album, not the iTunes giveaway.
 
The iTunes giveaway didn't kill the album. The bike crash didn't kill the album.

What killed the album is the same thing that "killed" NLOTH. People didn't connect with the music. Sometimes the simplest answer is the correct one.
 
The iTunes giveaway didn't kill the album. The bike crash didn't kill the album.

What killed the album is the same thing that "killed" NLOTH. People didn't connect with the music. Sometimes the simplest answer is the correct one.

My perspective is that the bike crash killed the promotion for the album. Whether or not the further US promotion (Jimmy Fallon, KROQ) would have done anything, you're probably right that it would have been unlikely.

Just wanted to clarify my comments above.
 
The iTunes giveaway didn't kill the album. The bike crash didn't kill the album.

What killed the album is the same thing that "killed" NLOTH. People didn't connect with the music. Sometimes the simplest answer is the correct one.


How do you know people didn't connect with the music?
 
What killed the album is the same thing that "killed" NLOTH. People didn't connect with the music. Sometimes the simplest answer is the correct one.


How do you know this? Typically we could judge this by album sales but it was given away for free, so that's out the door. You could also judge by radio/single performance and clearly no one connected with The Miracle but EBW is still climbing in airplay and is far from "dead"(it's on 5 or 6 different formats).

At the moment, the more obvious reason for the "momentum killer" is the lack of promotion, which is due to the bike accident.

It's very possible that in the end people will not have connected with the album if EBW and any other single fails to yield success but I don't see how anyone can determine that yet...it's too early.


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This album will gain new legs once the tour starts...absolutely ZERO promotion since Bono hurt himself. Fallon and KROQ concert would've certainly helped...Nick, I respect you buddy, but unless you're Taylor Swift nothing sticks in the music world today, so you're wrong in a sense. U2 needs to be seen and then they'll be heard...:yes:
 
Bad choice of singles killed it - dad rock and adele rip off

With California or Ballroom it would be compeletely different story


While I agree that The Miracle wasn't the best choice for a single(hindsight is 20-20) EBW was a perfect/only choice for a second single.

I don't like these acoustic performances but the EBW ones do manage to get me excited.


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It's exactly the same fault as been made on NLOTH.
The Miracle as first single just as Boots
EBW the second single just as Magnificent (both should have been leadsingles)
EBW takes the same road as Magnificent. Classic U2 songs without being a hit.
 
One small funny item to add is that one of my friends said that when he heard about Bono's bike accident, it reminded him that he liked the U2 album that was forced on his iPhone. So he went and purchased the album and still really likes it.

So in this case, both the iTunes and bike crash helped the album.....1 person at a time... :wink:
 
one small funny item to add is that one of my friends said that when he heard about bono's bike accident, it reminded him that he liked the u2 album that was forced on his iphone. So he went and purchased the album and still really likes it.

So in this case, both the itunes and bike crash helped the album.....1 person at a time... :wink:

:) :) :)
 
One small funny item to add is that one of my friends said that when he heard about Bono's bike accident, it reminded him that he liked the U2 album that was forced on his iPhone. So he went and purchased the album and still really likes it.



So in this case, both the iTunes and bike crash helped the album.....1 person at a time... :wink:


So the bike accident WAS promotion??? Genius!


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The iTunes giveaway didn't kill the album. The bike crash didn't kill the album.

What killed the album is the same thing that "killed" NLOTH. People didn't connect with the music. Sometimes the simplest answer is the correct one.


I'm hardly a big defender of SoI, and I mostly agree with you that people were never particularly likely to connect with SoI in the way that U2 would love.

However, I do think that the Apple debacle probably turned some people off from taking the album seriously, and the lack of a US promo tour somewhat dented U2's only hope at turning things around a bit. Not making the whole world connect with the album, but with making a non-negligible number of people interested in the album.


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The Joshua Tree or AB likely wouldn't "connect" in today's music environment either the way they did years ago. SOI never stood much of a chance. 50 year olds in rock bands have never and will likely never connect on "the charts" or in popular culture with new music.

You probably only have one truly big cross-over artist in music right now. Taylor Swift. She checks all the boxes...she gets pop, country, kids, moms, social media, traditional media, tabloids...you name it. U2 is never going to get as many demographics or media outlets as someone like her at this point.

Frankly, having lived throught JT and Zoo Tv, I'd argue even at their height U2 wasn't terribly ingrained in the pop culture discourse. AB, in particular, was vastly overshadowed by grunge (Nirvana, etc.).

U2 made a great album in SOI (imo) and I think EBW is their best "chart worthy" song in over a decade.

That's enough for me. I hope it's enough for the band.
 
Frankly, having lived throught JT and Zoo Tv, I'd argue even at their height U2 wasn't terribly ingrained in the pop culture discourse. AB, in particular, was vastly overshadowed by grunge (Nirvana, etc.).

I would have to disagree with you about this. U2 was very much part of the fabric of pop culture between the years of 87-93.
 
I would have to disagree with you about this. U2 was very much part of the fabric of pop culture between the years of 87-93.

U2 were undoubtedly huge back then. But they did not, in my opinion, dominate pop culture the way grunge did in the early 90s. Somewhat jokingly, I'd say college campuses had a lot more flannel shirts than Fly sunglasses.

Maybe more back on topic though, I think EBW had/has a chance to chart well. Maybe the lack of promotion post bike crash will ultimately kill it, but it has the chops to crossover across rock, pop, adult contemporary charts, imo. Personally I think the album version is the strongest, but I see the appeal of the 'single' version to an extent.
 
So has this new version even been distributed to other radio stations?

It got one play on Today FM almost a week ago and pretty much seems to have dropped off the map. It's not going to break through if they don't release it.

I heard it on a San Diego station on the 18th. :hmm:
 
Yeah, I keep checking my iTunes app to see if it's been added. Would be nice to have a good quality version.
 
The re-recorded version with the string section? I thought the first play of that was on the 22nd.

Well, I can't be positive I guess. I was in my car and flipping stations and stopped when I heard it. Afterward the DJ said something like that's the new one from U2. I was just really surprised to hear an acoustic version on the radio.

And I know it was the 18th because I texted my kids later to tell them I'd heard it, and I just checked my phone.
 
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