roy said:
'like a covers band doing a U2 moment' ...totally spot on IMO.
I'll give it to you that Wild Horses stands out on Achtung in a way. Not necessarily in sound, but certainly the structure. The lyrics/theme fit with the album, it's just the structure. That Temple Bar mix is definitely to me the radio-hit attempt, and I find it painfuly dry. In the end though, I think that quote is a pretty good summation of what a lot of people feel when they hear certain parts of the past two albums. I don't like when these threads tumble into HTDAAB vs Pop, or arguments over mainstream or Grammys or sales or airplay or whatever, or whether one album was contrived and produced via blueprint and manufacturing line and another placed on record directly from the God of Genius Creativity. I know I get suckered in and fight on those lines more than most, but I don't like it. I think in the end it is all down obviously to personal opinions, and those opinions on these albums are clearly about what it is you love to hear in U2's music, and whether or not you are finding it on these albums or not. Myself and many others simply are not. It is false and simplistic to lable those who don't find it in U2's 00's music as disgruntled 90's fans. Achtung Baby is my clear favourite U2 album, but JT, UF, Zooropa, Pop and War are all virtually an interchangeable 2nd place to me depending on my mood on the day. The 90's just happen to be the decade before the 00's, and are perceived as being U2 at their most "throw caution to the wind", while the 00's are perceived as being U2 at their most "take no risks whatsoever", so they are compared, usually unfairly and without any reason or basis.
It's not about the sound of the 00's music. It's not about the Edge covering more 'classic' ground on his guitar or anything simple like that. It's not about pop-singles. Beautiful Day is simply one of U2's greatest songs, ever. I'll fight that one to the death. I'm also more than happy to use it as an example, rather than falling into some 90's bullshit, of standing for absolutely everything I love about U2 in comparison to Vertigo standing for absolutely everything I hate about 00's U2. For whatever reason, way too much of their material (to me it's about 95% or higher) post 2000, is just lacking something. And whatever that is, it's exactly what I loved about all U2 previous. It's not experimentation, it's not whatever sound Edge is making, it's not marked by a degree of commercial success or failure (I'm all for U2 having #1 albums, #1 singles, Grammys etc - shit, the kids should be listening to U2, not Maroon 5, I'm all for that, but then at the same time I don't care if they don't), it's not the slick over production, it's not the promotion, it's not Bono, it's not simply his lyrics either. However, somewhere in this music something that many of us absolutely adored has been left out. I personally can't put my finger on it, that's why I refer to it as the spirit. Miracle Drug has every ingredient of a big old grand U2 anthem filler. It does. It has every key ingredient. Yet it just leaves me completely blank. They've put out an 11/10 pop-rock record. It truly is an amazing album. If it were a debut album and you could buy shares in bands, I'd invest all my money in U2 stock. It's a freak album. But to me it just feels shallow. They're not songs I listen to late at night. They're not songs that do anything for me, or open up further and further years later. I just don't feel a thing from it. Again with Miracle Drug. Why is that? It's not the sound of it, it's not the structure of it, it's not the theme or the flow of it. It's not any individual part of it. Technically I should love it, but it all just seems so throwaway or formulatic or shallow or something. Not sure.
I think why all these threads pop up is more about people who are the same as me, feeling very disappointed by that. I think we feel like these last two albums have completely lacked that spirit, and we are more trying to put our finger on what that is. Sometimes it's obvious: songs like Elevation and Vertigo on one hand, or a song like Yahweh on the other. Mostly it's not. So most of our threads aren't fact or whatever, they are more us asking the questions, pointing our fingers around trying to find what it is to blame. For example: Are they too sensitive to commercial results now? Are they playing it too safe? Is that why? We don't know the answer, we suspect these things might be the case, but that thing is missing for us and thats the point. DON'T paint us as crazy 90's fans who need to hear machinery, distortion and an air raid siren on every track. I listen to and love The Unforgettable Fire more than Pop. DON'T paint us as anti-commercial alternative whatever who just think it's plain not cool to scale the charts, have pop singles and promote the hell out of a song or album. Beautiful Day is an incredible song. One of my distinct favourites. As someone who has worked in music marketing for a long time I'm certainly not someone to bag corporate links. The iPod/iTunes connection is genius on many levels. I think you are a monkey if you fell for forking out more just for a black and red iPod because it had U2's name on it, but I think U2 were right for making the deal. Like I said, I care not for Edge returning to an older guitar sound. It's his fucking sound, he can and should pull it out whenever he damn well wants. It's beautiful, the sound that got me into U2 in the first place. If it's natural and what the song needs, I'm all for it, in spades.
I'm not quite sure what it is. Maybe a combo of a few things, maybe just the band winding down in some ways. But plenty of us agree. Why does Bad sound so damn good every single time I hear it, make me really feel something even 20 years on, while the similarly paced and rambling Kite has only ever once made me go "oooh" (Slane DVD), and why does Sometimes regardless of album or live or wherever, just seem so completely cheesy and schmaltzy? They are all in a way close relatives yet it pains me, and I'm sure many others, to think that the same band that made Bad, made Sometimes. The answer we mostly settle on is that they've deliberately dumbed it down too far, and in the process of that, washed out the spirit of U2's previous works. But that isn't the same for everyone, because the spirit isn't the same for everyone.
For me though, almost every song sounds like a covers band doing a U2 moment, because they lack exactly what it was that MADE a U2 moment.