honestly LOL, thank god the band didn't show this in 87 it would have completely made them a laughing stock. It says a lot to me that they knew even in the 80's that this was too cheesy. It's like a bad Simple Minds video or that David Brent video for If You Don't Know Me By Now! Larry hitting that bit of steel reminds me of Depeche Mode (before Corbijn saved them) in the 80's but at least they had an industrial feel to their music.
This is over-serious, po-faced and pretty funny to be honest. i like the fact that they released it though, it shows that they are comfortable with their image now. I can imagine them laughing when they watched it again! Says a lot for gorgeous videos like WOWY and ISHFWILF though.
The only saving grace is that i've never seen Bono look better...
EDIT: just watched it again and it's very homo-erotic! Superb!