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Old 10-18-2004, 05:08 PM   #1
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Forbes.com : U2 cuts deal with Apple for custom iPods

http://www.forbes.com/personaltech/2..._1018aapl.html

Digital Music
Bono's iPod
Matthew Miller, 10.18.04, 7:22 PM ET

NEW YORK - Rock band U2 has cut a deal with Apple Computer to sell custom iPods promoting the band's forthcoming album.

Sources close to the group say the U2 edition of the popular digital music player will come preloaded with the band's new album, How To Dismantle An Atomic Bomb, along with portions of the Irish supergroup's 25-year catalogue. The iPods will be black and will be made available the same week as the band's 11th studio album, which is slated to be released in the U.S. by Universal Music Group's Interscope Records on November 23.

The deal is expected to be announced officially next week in San Jose, Calif. at a conference held by singer Bono, guitarist The Edge and Apple (nasdaq: AAPL - news - people ) founder Steve Jobs. Both Apple and Interscope representatives declined to comment.

The custom iPods are part of a larger agreement between the band and Apple. The company will have exclusive rights to sell all the songs from the new album online through its iTunes Music Store for at least the first few weeks following the release. U2 and Interscope will split a standard royalty for each song downloaded (about $0.60 per download), plus an upfront licensing fee. In return, the band shot a 30-second commercial pushing its latest single, Vertigo, on iTunes. The spot, a cross between a music video and Apple's catchy silhouette ad campaign, is now in heavy rotation on prime-time TV. Vertigo has topped the iTunes download charts since its debut three weeks ago.

Traditionally, exclusive agreements between online distributors and artists have been limited to a fixed period of time. When acts No Doubt and the Grateful Dead decided to sell their music online, they first made their catalogues available exclusively through iTunes before offering it through other online distributors. The Rolling Stones sold their songs with RealNetworks (nasdaq: RNWK - news - people ) in August 2003 before taking their material other outlets.

This summer, an early version of How To Dismantle An Atomic Bomb was lost by The Edge during a photo shoot in the south of France. Bono later commented that the album would be released on iTunes if songs started popping up illegally on the Internet.

Sales of the iPod, which debuted in 2001, have meant big business for Apple lately. The company sold 2 million of the players in its fiscal fourth quarter, ended September 25, helping to double the company's profits and increase revenues 37% to $2.35 billion over 2003's fourth quarter. Rumors of new versions of the iPod, including one with a colored screen, have been surfacing in recent months.
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Old 10-18-2004, 05:23 PM   #2
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Google U2 and Ipod in google news.

Theres heaps of stories. Its probably going to be launched on Oct 26.

This will be the final excuse that Iv been waiting for to buy an Ipod.
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Old 10-18-2004, 07:54 PM   #3
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that is too awesome for words
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Old 10-18-2004, 08:25 PM   #4
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That sounds very cool.
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Old 10-18-2004, 08:36 PM   #5
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U2 are meeting the New Media age head on. Where Metallica sued, U2 are embracing it, promoting it, and entering uncharted territory. It's like the Zooropa of the business side of U2. Really brave shit.
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Old 10-18-2004, 11:00 PM   #6
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MrBrau1 I have never agreed with you more. U2 will make more $$$ with this merger of product and sell more albums than they ever have. I don't want to make U2 sound greedy, because I don't believe they are, but this a great money maker.

The funny thing is that I asked for an iPod or any other MP3 player for X-mas and now I know exactly what I want.
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Old 10-18-2004, 11:24 PM   #7
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If it's launched on the 26th, and preloaded with new album goodness...
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Old 10-18-2004, 11:46 PM   #8
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To anyone: Can I borrow 350 bucks?
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Old 10-19-2004, 12:13 AM   #9
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Quote:
Originally posted by brownda7
This will be the final excuse that Iv been waiting for to buy an Ipod.
lol same!
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Old 10-19-2004, 12:18 AM   #10
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Yeah, in all seriousness, I can't be any means afford this.

Broke college student delivering pizzas.
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Old 10-19-2004, 02:48 AM   #11
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Is it possible to preorder these puppies?
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Old 10-19-2004, 10:23 AM   #12
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i bet they will be available for preorder on the 26th. i highly doubt that they will ship anytime before november 23rd. the album would be all over the internet otherwise.

anyway, i want one
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Old 10-19-2004, 10:28 AM   #13
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i bet they will be available for preorder on the 26th. i highly doubt that they will ship anytime before november 23rd. the album would be all over the internet otherwise.

True.

Can I sell a kidney or something to get the money for this?

This isn't a matter of 'want'. I have been wanting an iPod forever....a U2 custom edition iPod I need !
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Old 10-19-2004, 10:47 AM   #14
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Quote:
Originally posted by MrBrau1
U2 are meeting the New Media age head on. Where Metallica sued, U2 are embracing it, promoting it, and entering uncharted territory. It's like the Zooropa of the business side of U2. Really brave shit.
Exactly! That is what is so great about this band. They are not stuck in a moment they can't get out of - but they are rather looking at opportunities and embracing the future. They are not like some old people death scared of internet and technology.

And it is in some sense ironic that U2 - one of those bands that have been around the longest - actually are those who embrace changes and is so far ahead of others. It's actually one of the many things i like about U2. Abd it reflects who these guys are and what U2 is all about.
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Old 10-19-2004, 11:54 AM   #15
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Well even Metallica are embracing mp3 technology now, as they offer live downloads of almost every concert of their current tour, as well as selling most of their albums through msn music store. Guess that every artist will have to embrace the technology and the new means of distribution.
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Old 10-19-2004, 12:08 PM   #16
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Sink or swim other musicians....sink or swim. U2 is the lifeguard on duty right now.
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Old 10-19-2004, 12:29 PM   #17
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Quote:
Originally posted by Cask
Well even Metallica are embracing mp3 technology now, as they offer live downloads of almost every concert of their current tour, as well as selling most of their albums through msn music store. Guess that every artist will have to embrace the technology and the new means of distribution.

I'm not talking just about mp3. I'm talking general. U2 have always embraced new things. And it is very interesting to see that U2 always seems to do the right things at the right time.

And it's two different things to WANT TO embrace and HAVE TO embrace.
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Old 10-19-2004, 01:24 PM   #18
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What is the incentive for a hardcore U2 fan to buy a "custom" U2-iPod?

If the only incentive is the pre-loaded songs, big deal. Most hardcore fans already have every U2 album and unless I'm missing something, it doesn't take any time to load them onto any ol' regular iPod yourself. So really, what is the point?
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Old 10-19-2004, 01:26 PM   #19
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What is the incentive for a hardcore U2 fan to buy a "custom" U2-iPod?
Because you're a hardcore U2 fan.
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Old 10-19-2004, 01:27 PM   #20
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could someone please tell me how i-pods work? even though i don't have an apple, could i still put my mp3's on it?
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