I do think that this is the reality after seeing the turn of events since this album was created. However, before you start getting either defensive or anti-U2 (the former being most likely) hear me out!
U2 took a big beating with the expense of Zoo TV and PopMart. While Zoo TV was popular, it was ridiculously expensive to make, and, as a result, didn't post too much of a profit for the band. PopMart was the same way. The expenses were less, because the video screen technology used a third of the space in shipping versus Zoo TV, but was not as successful in terms of ticket sales. Hence, U2 only posted a $3 million profit from that tour.
Then the reality was that since the end of Zoo TV in 1993, their fan base had eroded considerably. While still the biggest band in the world outright, no band will do well unless they can pander to American audiences, which--whether you like it or not--outspends the rest of the world. With "Pop," I think the band took it for granted that their fan base was still there, probably still on their high from the wildly commerically and critically successful JT tour and Zoo TV tours.
Reality hits. Before ATYCLB came out, Bono made a comment that if the album sucked, U2 would consider breaking up, as they didn't want to turn into one of those fading dinosaur bands, and you can tell they very much gave it their all, especially when they switched from Island to Interscope in North America, which has proven itself to be quite the adept marketing machine in the U.S.
Luckily, when the album came out, their hard work did pay off. Their return to rock was a well-filled vacancy in a country fed on pop, hip-hop, and country. The tour was meant to be one that was both easily profitable (hence, why they won't go to Australia, where the currency is weaker) and satisfying to the salacious media, which looks at small venue "sell-outs" more favorably than large statium shows that still had a few empty seats. The "Stuck" video in the U.S. is a natural extension of this, where U2 is purposely trying to pander to the MTV generation, which, honestly, couldn't care less about U2's past success.
My guess is that, with their heightened fan base, U2 will release a new album very shortly, relatively speaking. Maybe in another year? U2's follow-up, in my prediction, will still be very rock-oriented, but will be much more like their traditional 1980s fare--the archetypical Edge guitar sound being more prominent, deeper lyrics, etc. I think the success of "Beautiful Day," which was their most Edge-sounding song in years, not to mention their most successful single in years, will make the boys more eager to capitalize on this success.
So, now that I've finished, what do you think?
Melon
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?Confused by thoughts, we experience duality in life. Unencumbered by ideas, the enlightened see the one reality.? - Hui-neng (638-713)
U2 took a big beating with the expense of Zoo TV and PopMart. While Zoo TV was popular, it was ridiculously expensive to make, and, as a result, didn't post too much of a profit for the band. PopMart was the same way. The expenses were less, because the video screen technology used a third of the space in shipping versus Zoo TV, but was not as successful in terms of ticket sales. Hence, U2 only posted a $3 million profit from that tour.
Then the reality was that since the end of Zoo TV in 1993, their fan base had eroded considerably. While still the biggest band in the world outright, no band will do well unless they can pander to American audiences, which--whether you like it or not--outspends the rest of the world. With "Pop," I think the band took it for granted that their fan base was still there, probably still on their high from the wildly commerically and critically successful JT tour and Zoo TV tours.
Reality hits. Before ATYCLB came out, Bono made a comment that if the album sucked, U2 would consider breaking up, as they didn't want to turn into one of those fading dinosaur bands, and you can tell they very much gave it their all, especially when they switched from Island to Interscope in North America, which has proven itself to be quite the adept marketing machine in the U.S.
Luckily, when the album came out, their hard work did pay off. Their return to rock was a well-filled vacancy in a country fed on pop, hip-hop, and country. The tour was meant to be one that was both easily profitable (hence, why they won't go to Australia, where the currency is weaker) and satisfying to the salacious media, which looks at small venue "sell-outs" more favorably than large statium shows that still had a few empty seats. The "Stuck" video in the U.S. is a natural extension of this, where U2 is purposely trying to pander to the MTV generation, which, honestly, couldn't care less about U2's past success.
My guess is that, with their heightened fan base, U2 will release a new album very shortly, relatively speaking. Maybe in another year? U2's follow-up, in my prediction, will still be very rock-oriented, but will be much more like their traditional 1980s fare--the archetypical Edge guitar sound being more prominent, deeper lyrics, etc. I think the success of "Beautiful Day," which was their most Edge-sounding song in years, not to mention their most successful single in years, will make the boys more eager to capitalize on this success.
So, now that I've finished, what do you think?
Melon
------------------
?Confused by thoughts, we experience duality in life. Unencumbered by ideas, the enlightened see the one reality.? - Hui-neng (638-713)