Can NLOTH reach 2x Platinum in the US?
I say yes, but it's definitely unlikely. First Crazy Tonight would have to become a major hit, meaning big success on the AAA, Rock, Hot AC formats, and significant airplay in the Top 40 as well. Next I'd say the 4th single (Breathe or Moment of Surrender) would have to become at least a minor hit with solid airplay, keeping the album going for a while. U2 would have to go on several TV shows promoting the album (such as they are rumored to be doing on SNL). The tour would roll through the US, completely sold out and the band would be back in the country for another leg in 2010. NLOTH would also have to win a
grammy for Album of the Year and have a great performance at the show. Then I'd say, a couple months after that you'd have your 2x platinum
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What kind of boost did HTDAAB get when it won for album of the year? I personally think this could be the number one factor to put it over the top for 2X Platinum in the US. By the time the Grammies roll around U2 will probably be around 1.1 - 1.3 million in the US depending on how well the singles do. They will be far from 2 million at that point. If they win a ton of Grammies they have a chance at maybe 500,000 in additional sales from that don't you think?
I'd appreciate your input.