U2 3D Finishes Ninth In Per Theater Average This Past Weekend
Looks like it's still a money maker for any theater showing it. Those are
very impressive numbers. I think the real problem was oversaturation. It became too easy to see U2 3D in a lot of the major cities which then diluted the box office performance per theater, causing a lot of them to drop it (when the smart ones should have stuck with the film and seen the receipts go up as soon as the competing theaters stopped carrying it).
It made $52,690 this past weekend, improving 20.4% despite the premiere of
The Dark Knight crippling everything.
Domestic Gross: $8,880,139 (53.6%)
Foreign Gross: $7,691,236 (46.4%)
Worldwide Total: $16,571,375
We still have absolutely no idea how much this release cost to produce and promote. There's usually a 50/50 cut between distributors and theater chains, so if it was under $8 million, it has been profitable. If $5 million is the estimate, it's made about $3 million worldwide which is impressive for a concert picture.