I certainly won't deny this. However, every so often, with the right song, an older artist will have a huge hit. Cher did it with "Believe" when she was well past her hit-making days (in fact, the song hit #1). Others have "created" hits by associating their songs with a particular commercial (Moby, Sting, Kings of Leon, Selena Gomez, just to name a few). As long as the commercial isn't ridiculous, it will work. U2 already experienced this a bit with "Vertigo" (although that song also loosely advertised the U2 iPod as well as their entire catalog on iTunes for sale). They can even go back and use YTBT again, if it fits. Moby and Sting, years ago, had flopping albums until the commercials helped them break through.
Cher got "lucky" with "Believe". I'm not sure there's that type of pop song on the album. But the music that's there could do the trick.
If that doesn't work, then it really is just an album released in order to tour (Rolling Stones have done that for decades).