Dalton
Blue Crack Addict
Yorke doesn't have to try desperately to be cool. He's the fucking wacky lead singer of Radiohead, with a messed up eye. Dude is inherently cool.
I think there's a lot of merit in this argument. Bono, for better or worse, has chose to become an accessible public figure in order to make a difference in the world. We see him a lot. Sometime he looks cool, others not so much. We hear him a lot, sometimes he sounds interesting, other times not so much.
Bono has become a media whore while Yorke has been so reluctant to talk about himself or his music. He doesn't let people in. That mystery adds to their music.