Now everything makes sense. I believe U2 did in fact have the album ready early this year, but they were negotiating with Apple and thus cautious about calling invisible the 1st single. If they would not had signed with Apple they would have released the "real" 1st single in spring. However they did sign and put the album in wraps. The delay also meant that they had suddenly more time to work on songs to make them absolutely perfect and also try with new producer Paul Epworth. His mix of Ordinary Love was the CV to get to work on the new album. I also believe that the "1st" single is Song for Someone and it's a duet with Adele (Epworth connection). They were shooting the video/Apple commercial last week for that song. When the next iPhone 6 and iPhone 6L launches 9th of September we will see the commercial. Huge platform for Apple, U2's AND Adele's coming albums. Boom! Album will be out late September early October. I also think U2 will have promo show later this year (small venues) early next year and then in March/April they start the 2 year world tour. Arenas first and then stadiums. Beautiful days ahead of us!