BonoVoxSupastar said:
It's funny you say that for we've heard these arguments before. First with R&H, then big time with AB, and then probably the biggest so far with POP. The movie was a reach for the widest audience, then with AB and the approach to dance remixes and acting more surface, and then with POP actually diving into dance music...all of these moves were attacked with the same exact argument you just stated right here.
First off, what you're saying about Pop puzzles me to no end. No way could they have been aiming for the biggest audience with songs like Mofo, Velvet Dress, Miami, Please & WUDM etc. on the album.
Second, I don't think they ever wanted to be as big as they want to be right now. I never heard any of this 'we want to be the biggest band in the world and reach the widest audience possible' talk before 2000. I could be wrong as I have only been following them since Achtung. But that is what I believe.. that they never wanted to be like the Beatles or bigger than the Beatles or whatever like they're saying in the 00s. To me, the last 2 albums sound a lot more mainstream than The Joshua Tree, Achtung Baby, Rattle & Hum or The Unf. Fire.
Okay. What's wrong with wanting to be the biggest band in the world and reach the widest audience possible, you ask? Well.. there's nothing wrong with it. But in order to do that, I believe you cannot take risks with your music. You cannot experiment with new sounds and hope tons of people like it. Just doesn't ensure success.
BonoVoxSupastar said:
But here's the question I've been asking and no one's ever been able to answer. How do you know it was a safe move? For the most part, any U2 album at this point is pretty safe compared to most bands. Even Pop didn't flop as bad as some like to paint it.
How did U2 know people wanted to hear them play hints of Motown, sing about their own mortality, straightforward pop melodies, power chord rock riffs??? Can they tell the future?
They've done this before, so why was it so safe? Just because it didn't infuse dancebeats?
No. Compared to other, much more experimental/underground/indie whatever bands, of course U2 is mainstream. Heck, their whole catelogue is mainstream as hell! But we're talking relative here, within U2's discography.
I have explained this before. I think the brand of pop/rock displayed on ATYCLB & HTDAAB is safer than say material from War, UF, JT, R&H, AB, Zrp, Pop etc. Let me explain further. War didn't sound much or anything like Boy or October. War was more aggressive and a lot more political. UF didn't sound anything like what came before it. JT & RH didn't sound anything like what came before. AB didn't sound anything like what came before. Zooropa didn't sound anything like what came before. Same with Pop. But ATYCLB tries to be the Joshua Tree (in parts) starting with the delayed guitar riff on Beautiful Day. There's hints of UF and JT guitar all over HTDAAB in songs like Sometimes, City, Yahweh etc. Hence the safe label. It is safe because they know it will sell. It has sold in the past judging by JT & UF sales.