I care. It pains me to see, from an Aussie point of view, Kings Of Leon recieving all this media hype, and to see their album go PlatniumX8 and still be in the top ten, while No Line has already exited the top 50 after achieving PlatniumX1, which is extraordinarily weak in comparison with previous U2 albums (aside from PoP).
I wanna know Y? Magnificent is a gloriously accessible tune, more so than SYCMIOYO and COBL. Yet it's failing miserably in terms of single sales (Yes, singles don't matter as much these days, but why has it not cracked the top 50 while there are 3 Kings Of Leon songs in there), and has done nothing to lift sales of NLOTH.
I just find the comparative failure of NLOTH staggering and unfathomable, and that is why I care.
Why are musical tastes and the general Australian mainstream of 2009 dictating against U2? Why? It's why I care about chart performance and sales, because I want to understand.