I don't think the band is overly selfconscious about having a hit single. The band always go through a lengthy process of writing and changing things. Look at how Silver Lining eventually became 11' O clock Tick Tock, or Saturday Night became FIRE. Beautiful Day is NOT a dumbed down song. It is one of the best songs they have ever recorded.
They have NEVER changed their approach in the sense that they want to write and create the best music possible while at the same time selling it to as many people as possible. That has never changed from day one.
Definitely no evidence of that. The music they write today is less radio friendly than the music they wrote in the 1990s or 1980s based on the reception they the songs received at radio.
POP was a more radio friendly album than anything U2 has recorded this decade. 3 of of the songs on that album cracked the HOT 100 airplay chart. In this decade, only two made it onto that chart from ATYCLB, one from HTDAAB, and none from NLOTH.
The last time U2 recieved top 10 national radio airplay in the United States was for Achtung Baby. With Or Without You, ISHFWILF, Desire, Mysterious Ways, and One are the only U2 songs that have recieved top 10 radio airplay in the United States.
So, there is definitely no evidence that the band wants to be remembered more for top 10 hits over the past few years rather than great music. If anything, based on the results, its the opposite.
I'm not trying to provide evidence, these are all opinions based on my observations about the band and their evolution of sound throughout their history.
Firstly, i didn't say Beautiful Day was a dumbed down song. I think its a pop masterpiece and will go down as the song they're remembered most for this decade. I just think they're "chasing the dragon" so to speak, trying to recapture that "high" when Beautiful Day put them back on top, and while there's nothing wrong with obviously trying to top yourself musically, i think (remember me here thinking) that they're still trying to top Beautiful Day for all the wrong reasons. It seems they want a song that's going to be more universal, more optimistic, more anthemic, another stadium song and a vehicle for Bono to run through the audience and get down on his knees and seem Christlike in the way he comforts the world and puts a giant band-aid around it, healing us all temporarily in the midst of darkness. (love run on sentences). So, while what i just wrote may seem ridiculous to you, perhaps insane, it's just the impression i get from them these days. That they're more into the superficial benefits of a hit single than the actual music contained in that single. And that they're still to this day trying to get a single to top Beautiful Day, and i got news for you, they haven't. Magnificent comes the closest, and i think it's a better song, but in the end it wasn't recorded correctly. It could've soared, transcended, but the final result for me was just merely good.
I think its safe to say every band goes into the studio trying to make the best album they can. I don't think anyone goes in and says, "lets make shitty music."
I don't see how their music today is less radio friendly. Their latest singles sound specifically designed for radio (to a fault). If by "less radio friendly" do you mean the radio isn't embracing them as much as they used to? Cuz i can't say i disagree there.
I Still Haven't Found What I'm Looking For, a gospel song, topped the charts during the synthpop and hairmetal 80's. Radio friendly? I think not. Was it a hit? Fuckin-A. Were they trying that hard? Maybe, but you know what, it didn't sound like they were. That's another thing about them today. It sounds to me like they're always trying, trying REAL REAL hard to make the music memorable, while one of their signature songs ISHFWILF sounds effortless, like it was recorded in 5 minutes and written in maybe less than that. That's magic, folks.