He was in my airport here just a week ago. I wasn't at work yet, but ALL of my employees that saw him (and got autographs) told me all about it when I got in!
Dont know about the chicks v guys thing and from what I have seen from the ads, seems like they are trying to plug the sexiness/relationship thing.........but oh well, I always seem to get addicted, it premieres here on the 21st......