MadelynIris
Refugee
http://money.cnn.com/2007/02/06/news/companies/snickers/index.htm?cnn=yes
NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.
The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."
Masterfoods said it has discontinued its Super Bowl ad campaign that featured two men kissing following an outcry among gay and human rights groups.
On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.
Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.
"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.
------
Whatever.
NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.
The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."
Masterfoods said it has discontinued its Super Bowl ad campaign that featured two men kissing following an outcry among gay and human rights groups.
On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.
Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.
"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.
------
Whatever.
Last edited: