"Awareness is a lot, a powerful thing"? It depends on what to be aware of. Now you have this thing called "Live Earth" being against the backdrop of scientists debating about our impact on climate change being bad/worse/worst. Against the backdrop of people diving into climate history and neglecting climate history. Because the truth is: We do live in a climate change – but not since yesterday, but since thousands of years now. The problem is, that our industrial progress worldwide (including everybody who wants to take the step from the Third to the First World as a role model) obvioulsy enforces the negative aspects of climate change. That seems to be a fact, serious scientists and medio do report since decades now. And now? We do have a hopefully sincere guy, but tragically shattered politician like Al Gore ("the could have been president") organizing a world wide even, where pop stars talk about "jump, when you want to save the world", where banners on hi-tech-stages in front of people who do live in the industrial age (and enjoy all of its comforts including live broadcasts and travelling worldwide) talk about "save one light bulb, abd the world will be a better place"...
If you don't get my point here, you'll never get it – and dream on, but that wasn't "powerful awareness", that was a farce. It did no good to the important discussion about, what we really can and have to do now worldwide (including the USA & all of others joining the Kyoto papers). This "Live Earth" spectacle is reall a rock concert, we had not needed ...