They were really loose with ATYCLB. I got a proper/formal promo copy off a friend (at the time) at Universal, at least a full month before, maybe earlier. I think Beautiful Day had just hit the radio. I was working for a different record label at the time, and I thought I was hot shit for getting it so early, thought I’d just blast it from my office and see what jealous/you’re so cool attention I’d get, but just generally got “Oh, you got the new U2, I got that last week, pretty good hey?” Put me in my place in the ‘connected’ food chain.
I remember HTDAAB leaking. I think one song came first – was it Miracle Drug? - Then there was a lull for a couple of days, then boom, the whole thing was everywhere. Was it really 3 weeks out? From my memory it was far, far closer.
There’s still sometime before manufacturing/distribution really kicks in. You can get that all done from start to store within 2 weeks now.