I think at least in my case I have a problem because I only bought the Ipod a week ago. I waited to see if they would upgrade since it had been a while since Apple's last upgrade. I'm not saying that it isn't worth the money. But apparently to Apple it isn't since they both improved the U2 Ipod and lowered the price. And I'm not asking for my money back. I would have gladly paid the same price for this improved Ipod. In the end I will end up paying more anyway. I know that companies update and come out with products all the time. But perhaps a sign, much like they did for Tiger, that says that 6.28.05 the new Ipods will be released would have been nice say on 6.21.05 the day I bought the Ipod. Just because other companies do this doesn't mean I'm going to like it or that it is right. Its interesting how the sales associate can take the time to be nice and courteous while they are trying to sell me and Ipod warantee but not courteous enough to give me a heads up on the fact that a newer better and cheaper edition is coming out in a weeks time. But I guess from some of replies this is all my fault, the consumer. I should know better than to buy things or expect fairness. Damn my silly ideals.