I don't scoff.
I disagreed.
And you were correct.
I anticipated more of a 50-60% drop. This was based on what Springsteen's album did this year. As Springsteen is a contemporary and his album was released just a month earlier, I felt that was a good comparison. I even went to 60%, as I felt that was a huge drop.
Despite the drop, I remain adamant that NLOTH will not "disappear". Springsteen's album is still in the Top 50. And U2 have yet to have other songs really break out (they are slower gainers - like "Beautiful Day"). So a slow building hit combined with a tour should keep the album steady.
It will be interesting to see what Clarkson does next week. I'm not predicting a 75% drop either - but then, her album sold about half as many copies, so...
Okay, scoff was a bit harsh. But anyhoo, I really feel like they have about six weeks to save this album. If U2 don't get something going on the radio, it's over. It's difficult to imagine the U.S. stadium onsales taking place the way things currently stand.