I have a degree in English, actually. I'm working on my Master's Degree, and if I play my cards right I can probably do something where literature and pop culture intersect or parallel. It's just a matter of finding the right advisor. My "real" area of interest is Irish lit, but our Irish specialist is very, very intimidating. In the end, I still got an A in his class and I'm happy to never go through that again.
But yeah, I like taking the sorts of analytical skills that people develop in the humanities and applying them to more accessible (and more importantly, more frequently accessed) texts. While there is certainly a lot of crap in the world of popular culture, most literature has been so subsumed by criticism that I'm looking to alternative sources. I also despise elitism.
And no, accounting is far, far too pragmatic. No offense.