Irvine511
Blue Crack Supplier
The problem with NLOTH is a high-class one, ultimately -- it's full of beautiful music. It's probably one of the most "album" albums of recent years. The music is gorgeous; it is mostly all of one piece ("Boots," "Crazy Tonight," and "SUC" notwithstanding). It is not, however, full of hook-driven songs that drive radio play and make the average consumer sing along.
Such was not the case with "ATYCLB", which had "BD," "Stuck," and "Elevation," all of which are massive singalong pop tunes. Even HTDAAB, reviled as it may be by some on this board, has some great songs on it. NLOTH has more in common with the second half of ATYCLB -- more experimental, darker, less in-focus. It's "Unforgettable Fire," not "Joshua Tree."
To those who say U2 only care about singles, keep in mind that -- until ATYCLB -- U2 wasn't really known for being a singles band. (Edge even said as much in interviews back then.) The lead singles for U2 albums were generally known for being a throwdown to radio, a challenge, a subversion. "Discotheque" was a statement, "The Fly" was a statement, "Numb" was a statement. "With or Without You" was a statement. Even "Desire" was a statement, since it A) didn't sound like anything U2 had done before, and B) was out of step with where rock'n'roll was in 1988. These songs all seemed calculated to shake up radio, to declare that U2 was going in a new direction, to subvert both the establishment and their own audience's expectations. (Interestingly, only "With" and "Desire" were big radio hits -- "The Fly" wasn't a hit, "Numb" wasn't a hit, "Discotheque" wasn't really a hit. They were like burning stars, fading quickly.)
By contrast, "BD" was a different kind of statement, part of U2's pronounced desire to retake the Biggest Band in the World title. It may have been the first time U2 released a single as a statement of humility rather than of hubris, and the crowd responded -- because A) it was a great song, and B) it was not challenging the mainstream but seeking to re-enter it. When the single picked up three Grammies, even Larry was impressed and grateful, by all accounts (or at least his own in "U2 By U2"). "Vertigo" was a similar kind of statement -- another hook-laden rocker that was positioned well thanks to the iTunes commercial. "Get On Your Boots" was another lead single in this tradition, but I don't think the band knew how miscalculated a move it was. It's nice that they still believe in the song, and that people respond to it live, but it was a massive failure commercially and (in the eyes of some) creatively -- one attempt too many by U2 this decade to strive for mainstream popularity.
yes, absolutely.
everyone who actually listens to NLOTH likes it. everyone who spends the 7 1/2 minutes with MOS, thinks it's great. the problem was that GOYB has a crappy, cheap-sounding riff in the 5-seconds of commercial space that you need to gain people's attention (contrast that to the thunderous, "hello, hello" of Vertigo).
and everyone is irritated by Bono these days.
that's really about as deep as it goes. there's only so much headspace people have for one band.
most people who turned on U2 turned on them with Pop, not ATYCLB.