They haven’t done a thing yet, promotion wise, really. They’ve done a couple of things with a couple of dinosaur magazines that create no hype in 2009, but that’s it. The real hype hasn’t begun yet. That they just kinda let Boots sneak out there must have been deliberate. Either they thought it was better/bigger than it is, could create noise on it’s own, or this really isn’t an album with any killer singles, Boots is as close as they get and they know it’s not very strong. So, instead of the usual 50% single, 50% album release promo/hype kick off, they’re going to put everything into just the album release?
I think they’d be very disappointed if they’d put a lot into Boots and it was tanking, but they haven’t. They must know it’s just not either a big or great song. That kinda excites me. If they put all the hype in the world behind this song, as they did Vertigo, it would definitely be a sign that flying in on the back of this song is the best commercial chance the album has. That it clearly isn’t the case is a great sign. It’s either not ‘the’ song, or the album just doesn’t have one. Either way, that’s great.
Tank Boots! Tank!
Excellent thoughts.
I like GOYB quite a bit, but it's obviously not a surefire smash hit; they had to know that. On the other hand, I think a blowaway video matched with a revived, intense marketing campaign next week could resurrect the song. There is a chance that the whole "Sexy Boots" thing catches on and becomes a 15 minute pop culture fetish over here in the US. These things are tough to predict; I think a lot rides on that video for GOYB.
But I bet you're right. Either they've got one in their back pocket or they really don't care that much this time. The lack of ridiculous hype for GOYB is plain and simple a good sign.