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Old 08-04-2005, 07:11 PM   #1
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stereotypes, gender roles, and milwaukee's best

i was watching tv the other night when i had the distinct privelage of viewing the latest milwaukee's best commercial. it went something like this:

-a guy and his buds are playing some poker
-a guy and his buds are drinkin' some BEAST
-said guy gets a call on his cellular telephone
-said guy gets up from the table and walks away to answer said cellular device
-said guy says something sweet to whom the viewer presumes is his significant other
-said guy has a giant can of milwaukee's best dropped on his head
-announcer with booming voice states that men should act like men

as a straight male, i was offended by the commercial. if my significant other interrupted my poker game i'm sure that i would take the time to at least exchange hellos, be polite with her, tell her i miss her, etc while still feeling like a "guy."

has anyone else seen these? seriously, i can't believe that such macho machismo bullshit still attracts viewers and consumers. it's 2005. hello? is this thing on? what is wrong with people? maybe it's the whiny liberal coming out of me. i guess i should go take a vacation down on the ranch and chop some wood.
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Old 08-04-2005, 07:31 PM   #2
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...I'm a woman who goes for the sweet, sensitive, non-macho types of guys, and I say it's just a goofy commercial. I actually think some of the beer commercials can be rather funny. Just keep acting the way you feel comfortable acting and don't worry about what some commercial says you should act like.

Angela
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Old 08-04-2005, 07:34 PM   #3
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Quote:
Originally posted by Moonlit_Angel
...I'm a woman who goes for the sweet, sensitive, non-macho types of guys, and I say it's just a goofy commercial. I actually think some of the beer commercials can be rather funny. Just keep acting the way you feel comfortable acting and don't worry about what some commercial says you should act like.

Angela
i know a good goofy commercial when i see one. bud light's superbowl commercial, for instance, where the pilot dove out of the plane after the 6 pack. this commercial is just stupid and completely stereotypical. like i said maybe it's just the whiny liberal in me. anyway, i don't really take personality advice from beer commercials anyway. just thought it might make for some good discussion.
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Old 08-04-2005, 07:46 PM   #4
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Quote:
Originally posted by Se7en
i know a good goofy commercial when i see one. bud light's superbowl commercial, for instance, where the pilot dove out of the plane after the 6 pack. this commercial is just stupid and completely stereotypical. like i said maybe it's just the whiny liberal in me.
That's fine. You're entitled to your feelings regarding that stuff-sorry if what I said came off wrong or something to you . There are commercials I've seen that I think are pretty stupid, too, after all.

Quote:
Originally posted by Se7en
anyway, i don't really take personality advice from beer commercials anyway.
Good . You have a mind of your own. Continue to use it .

Quote:
Originally posted by Se7en
just thought it might make for some good discussion.
Indeed. It'd be interesting to see what other people think about this. We've got two views here now, yours and mine, let's see where others fall on the issue.

Angela
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Old 08-04-2005, 07:48 PM   #5
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Re: stereotypes, gender roles, and milwaukee's best

Quote:
Originally posted by Se7en
seriously, i can't believe that such macho machismo bullshit still attracts viewers and consumers. it's 2005. hello? is this thing on? what is wrong with people?
it's funny how commercials like this almost legitimize guys being jerks to girls, and even portray them as being attractive to women, when in reality, this is totally NOT the case.

if i interrupted my bf's poker game, and he was an asshole to me, rest assured that he wouldn't be poking anything when he got home. bet on THAT.

Quote:
i guess i should go take a vacation down on the ranch and chop some wood.
make sure you take your shirt off too.
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Old 08-04-2005, 07:50 PM   #6
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Quote:
Originally posted by lmjhitman
if i interrupted my bf's poker game, and he was an asshole to me, rest assured that he wouldn't be poking anything when he got home. bet on THAT.


so true.

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Old 08-04-2005, 09:09 PM   #7
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If people are learning relationship ideas from beer commercials then I guess they deserve what they get. That being said I am going to go pull some Coors light from my fridge and see some twins in bikinis
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Old 08-04-2005, 09:56 PM   #8
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i don't think anyone is learning about relationships from beer commercials. that's not the point. the question is whether or not it reflects a society's accepted norms of the relationship between men and women.
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Old 08-05-2005, 02:03 AM   #9
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Don't be such a girly man

Frankly I don't think that such an advertisment is wrong; it is a beer commercial ~ all frothy brews and buxom babes.

It is not designed to be a bland and unappealing excercise in politically correct gender study.

I had a conversation with a friend just the other day about this; an aquaintence has a very domineering girlfriend the term he used to describe him was "pussy-whipped" ~ it is a case of human relationships; the guy simply doesn't have enough self-respect to assert himself at all, and he acts like a total jerk when she's not around, an utter tool.

Good manners, self-confidence, straightforward honesty (except in certain matters where a little bit of tact is required), Windsor knot, giving up seat on public transport to women, opening doors, respect ~ both for oneself and for women: treating a girl well, complements, pay for date and a dash of stoicism

Boorish behaviour, misogyny (especially violence against women), "metrosexual" tossers, "homeboy" tossers, homophobia (which really doesn't appeal to ANYBODY)

I think that if you are comfortable enough with your own masculinity it is not even something that you need too think about, it is just what you do.
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Old 08-05-2005, 02:14 AM   #10
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The best beer ad ever made, in the entire history of the planet is the Carlton Draught ads.

It's made from beer!




nevermind....lol
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Old 08-05-2005, 02:27 AM   #11
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Quote:
Originally posted by Se7en
i don't think anyone is learning about relationships from beer commercials. that's not the point. the question is whether or not it reflects a society's accepted norms of the relationship between men and women.
I think it's a reflection of the way some men in this world act and think, yes. There are still guys out there like that, unfortunately. And Imjhitman's sentiments are mine exactly, I personally would be uber-pissed if my boyfriend was a snot like that to me.

That said, to Ft. Worth Frog and A_Wanderer's posts.

Angela
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Old 08-05-2005, 05:31 AM   #12
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Re: Re: stereotypes, gender roles, and milwaukee's best

Quote:
Originally posted by lmjhitman

if i interrupted my bf's poker game, and he was an asshole to me, rest assured that he wouldn't be poking anything when he got home. bet on THAT.


Well said!!!
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Old 08-05-2005, 06:00 AM   #13
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in a sense this is offensive to me because I would hate to think of a nice guy getting messed with by his friends for treating his girl well.
I for one like nice guys, and Im lucky in that I know I'll never be treated like this.
Its lame to trash on guys for being sweet, and to call them "fags" because theyre sensitive or whatever, but people arent going to learn how to behave from a commercial. It starts in the home and their environment
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Old 08-05-2005, 06:03 AM   #14
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It's a beer commercial, not a lesson in morals.
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Old 08-05-2005, 06:21 AM   #15
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from a purely marketing point of view, it just doesnt serve any useful purpose. regardless of any issues you may have with it, it simply is not a successful commercial.
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