U2 won’t be going bankrupt any time soon, and nor, Fogel insists, have the world’s biggest live attraction suffered much from the social-media backlash prompted by their recent iTunes album giveaway. “There are vocal people expressing themselves, and then there’s the 40 to 50 million people who are not so vocal and have actually listened to the record. It was a disruptive and impactful campaign. Mission accomplished.”
Fogel hints that the accompanying U2 tour will be a stripped-back affair. “Without giving away any trade secrets, when you get to that level of production and scale [of the 360° tour], it’s not such a bad thing to go back the other way. I’m not sure you can ever go beyond that 360° production and make any sense of it.” U2 will ultimately thrive, he says, because “they are one of the few acts who have mastered the ability to shrink a stadium and to create intimacy in a large space with a lot of people”.